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Changing Lanes

Scot Harden to Leave Husqvarna

Husqvarna Marketing Department Functions Restructured

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Scot Harden will step down as National Sales & Marketing Manager
for Husqvarna Motorcycles North America, LLC, effective Sept. 30. In
preparation for Harden’s departure, Husqvarna marketing department
responsibilities have been transferred to company President Mark Brady
and the Husqvarna sales department. With a focus on special projects,
Harden remains with the company in an advisory capacity to help
facilitate a smooth transition.

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"This was certainly a tough decision to make; however, there is some
exciting new terrain for me to explore, and I really look forward to the
challenge,” said Harden. "I’ll always be a Husqvarna rider at heart,
and I will continue to support the brand for years to come."

Harden began his career in 1973 as a Husqvarna factory Baja/Desert
rider, and he remained with the team until 1986, cementing his induction
to the AMA Hall of Fame along the way. Throughout his career, Harden
has held executive sales, marketing and race team management positions
with leading European motorcycle OEMs dating back to 1982. He returned
to Husqvarna in 2008.

"There is no question Scot has played a major role in bringing
Husqvarna back to national prominence after the brand had all but
disappeared from the North American marketplace," said Mark Brady,
president of Husqvarna Motorcycles NA, LLC. "We are very grateful for
all he accomplished. Between our national racing and press relations
efforts alone, Scot increased Husqvarna’s visibility and brand name
awareness a thousand fold. We are certainly indebted to him for making
Husqvarna a household name in the off road scene once again."

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Husqvarna dealers should direct questions regarding contingency,
co-op advertising, rider support or any other marketing information to
their Husqvarna dealer relations manager.

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