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Changing Lanes

ATV Industry Veteran Craig Petersen Leaves ITP/Carlisle

Craig Petersen has left the Carlisle Tire & Wheel Company and its subsidiary Industrial Tire Products (ITP) to pursue new business opportunities. Petersen had been with ITP/Carlisle since 1986, most recently serving as Director of Sales & Marketing for the Powersports segment from ITP’s office in Ontario, California.

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Craig Petersen has left the Carlisle Tire & Wheel Company and its subsidiary Industrial Tire Products (ITP) to pursue new business opportunities. Petersen had been with ITP/Carlisle since 1986, most recently serving as Director of Sales & Marketing for the Powersports segment from ITP’s office in Ontario, California.

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In his 24 years with the company, Petersen was instrumental in product development, branding, marketing and sales of numerous award- and race-winning ATV tire and wheel models. Petersen is now applying that experience and expertise in new areas within the powersports industry.

“I sincerely enjoyed my time at ITP, watching it grow into an industry leader,” said Petersen. “Much of the credit for that success goes to the many distributors, dealers, industry leaders and enthusiasts I had the pleasure of working with at ITP. That growth would not have been possible without their support. I’ll miss the day-to-day interaction with my colleagues at ITP and Carlisle, but I look forward to building even more personal and business relationships while focusing on fresh challenges.”

Petersen can be reached by phone at 909-239-4261, or via email: [email protected].

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