Apparel Pro: New Rider Glove Guide
The widest range of glove options begins with the material. From leather to textile fabrics and a combination of both, each piece of material offers functionality beyond simple styling.
Millennial Generation in Powersports: Attracting New Riders
“I think that the biggest challenge with the industry today is new ridership. The average age of a motorcyclist is 50 years old. Five years ago, it was 45,” said Jeremy Jansen, president of the motorsports group at Wells Fargo Commercial Distribution Finance (CDF).
Harley-Davidson to Amplify Brand Power to Attract Riders
With deeper consumer insights driving its refined plan and sharpened objectives, Harley-Davidson, Inc. is strengthening its efforts to build the next generation of riders.
MIC: Industry-Wide Initiative to Get More Riders, Riding More
The Motorcycle Industry Council presented the strategic framework for the long-term, industry-wide effort designed to boost ridership, get more riders, riding more, last week at the opening session for AIMExpo presented by Nationwide.
Tangible Ways to Bring In New Riders
To help dealers find a tangible solution to bring in new riders, Paige Bouma, vice president of recreational brands at Cycle Trader demystified the complexity of the subject in her presentation “Capturing the Millennial Market — It’s All in the Story You Are Telling.”
Progressive International Motorcycle Shows Announces ‘Next Steps,’ an Extension of the Discover the Ride Initiative, to Get New Riders Formally Licensed
The Progressive International Motorcycle Shows announced “Next Steps,” an extension of the company’s Discover the Ride program, which serves the entire motorsports community by breaking down the industry’s high barriers to entry.
Harley-Davidson Thanks Veterans, First Responder Spouses with New Rider Course Offer
Harley-Davidson is extending the offer of Harley-Davidson Riding Academy New Rider Course to spouses of eligible current and former U.S. military personnel and first responders for just $99.
Scot Harden Launches Plus 1 Initiative
AMA Motorcycle Hall of Famer Scot Harden has launched his Plus 1 initiative, an effort to encourage motorcyclists to become evangelists for the lifestyle.
USA Today Features Motorcycle Industry Council’s Snapshot Infographic for Ride To Work Day
MIC received mainstream media coverage as USA Today featured a Ride To Work Day infographic on the front of the Life section June 19, as motorcyclists everywhere commuted to their jobs, saving fuel and parking spaces while enjoying the trip. It was 26th annual Ride To Work Day, with motorcycle and scooter clubs across the country encouraging
