MIC received mainstream media coverage as USA Today featured a Ride To Work Day infographic on the front of the Life section June 19, as motorcyclists everywhere commuted to their jobs, saving fuel and parking spaces while enjoying the trip. It was 26th annual Ride To Work Day, with motorcycle and scooter clubs across the country encouraging riders to commute on two wheels.
USA Today’s Snapshot infographic featured a silhouette of a geared-up rider with a cityscape in the background, above some promising data from the Motorcycle Industry Council Owner Survey: “56% of Generation Y riders use their motorcycles as a primary means of transportation.” This is the third USA Today infographic that was published with assistance from the MIC communications team.
“When I used to work at USA Today, which was about 50 miles from my house, I would ride in any chance I got,” said Andria Yu, director of communications for the Motorcycle Industry Council. “My motorcycle would average 55, sometimes 60 miles per gallon, which was a huge fuel savings to me. Not only did it save me a lot money, since I made the 100-mile round-trip commute five times a week, it also made my commute a lot of fun. Motorcyclists also had reserved parking areas at a prime location in the garage. Plus, motorcycle riders were allowed to use the HOV express lanes in Northern Virginia for free.”
This major mainstream media placement is especially significant to the MIC as the industry association is actively promoting motorcycles as transportation and seeking new generations of riders.