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Yamaha and Factory Effex Inc. Expand Licensing Agreement

Yamaha Parts and Accessories, a division of Yamaha Motor Corporation, U.S.A., has announced the expanded collaboration with apparel & accessory manufacturer, Factory Effex to deliver an expanded line of industry leading, custom crafted apparel and motorcycle accessories for Yamaha owners.

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Yamaha Parts and Accessories, a division of Yamaha Motor Corporation, U.S.A., has announced the expanded collaboration with apparel & accessory manufacturer, Factory Effex to deliver an expanded line of industry leading, custom crafted apparel and motorcycle accessories for Yamaha owners.

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“Factory Effex has been a licensed partner of Yamaha since 2002, offering Motorcross graphic kits and accessories for such industry leading Yamaha’s like the iconic YZ250 and YZ450, and we are excited to expand this offering to our customers and dealers,” said Frank Pittman, Vice President, Customer Support Group, Yamaha Motor Corporation, U.S.A. “Factory Effex creates every product with passion and pride, because after all they are enthusiasts and wouldn’t put just anything on their own bikes and that resonates with us.”

Continuing Yamaha’s commitment to its dealers, the expanded line will be available from Yamaha’s large network of authorized brick-and-mortar dealers as well as on www.shopyamaha.com, Yamaha’s online apparel and accessories store. “Our dealers are first and foremost, and offering additional products that drive the customer back to the dealership is our goal. We are excited to bring this opportunity to them,” said Pittman.

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For more information: www.shopyamaha.com

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