Yamaha and Factory Effex Inc. Expand Licensing Agreement

Yamaha Parts and Accessories, a division of Yamaha Motor Corporation, U.S.A., has announced the expanded collaboration with apparel & accessory manufacturer, Factory Effex to deliver an expanded line of industry leading, custom crafted apparel and motorcycle accessories for Yamaha owners.

“Factory Effex has been a licensed partner of Yamaha since 2002, offering Motorcross graphic kits and accessories for such industry leading Yamaha’s like the iconic YZ250 and YZ450, and we are excited to expand this offering to our customers and dealers,” said Frank Pittman, Vice President, Customer Support Group, Yamaha Motor Corporation, U.S.A. “Factory Effex creates every product with passion and pride, because after all they are enthusiasts and wouldn’t put just anything on their own bikes and that resonates with us.”

Continuing Yamaha’s commitment to its dealers, the expanded line will be available from Yamaha’s large network of authorized brick-and-mortar dealers as well as on www.shopyamaha.com, Yamaha’s online apparel and accessories store. “Our dealers are first and foremost, and offering additional products that drive the customer back to the dealership is our goal. We are excited to bring this opportunity to them,” said Pittman.

For more information: www.shopyamaha.com

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.