Suzuki Promotes Avery Innis to Press Relations Manager

As press relations manager, Innis will work closely with the media, as well as plan new product introductions across Suzuki’s motorcycle, scooter, and ATV categories.

Suzuki Motor of America, Inc., (SMAI) announced recently that expert product specialist, powersports industry veteran, and long-time Suzuki enthusiast Avery Innis has been promoted to press relations manager. Innis is well known among industry professionals, the powersports media and the Suzuki dealer network.

“At times I feel I’m a living cliché, with the opportunity to enjoy motorcycling both personally and professionally,” says Innis, who lists dual-sport, adventure, sportbike and touring motorcycles as his favorite rides.

Innis is a passionate, lifelong motorcyclist who began his career in the service arena. His enthusiasm and vast knowledge made for a successful transition into sales and marketing.

“We’re excited to have Avery help drive awareness of Suzuki’s new and existing products,” said SMAI Communications Manager Paul LaBella. “His passion is genuine, and he’s always eager to help people learn more about our product and riding in general. He’s a great ambassador for Suzuki and for our sport.”

As press relations manager, Innis will work closely with the media, as well as plan new product introductions across Suzuki’s motorcycle, scooter, and ATV categories. He will also head up Suzuki’s new product feature training program for dealers and contribute to other keystone marketing and communication efforts.

You May Also Like

Sturgis Motorcycle Museum Announces 2024 Inductees to Hall of Fame

The Hall of Fame Class of 2024 is notable for its deep roots in the culture of motorcycling.

Sturgis Museum and Hall of Fame banquet

The Sturgis Motorcycle Museum and Hall of Fame has announced the museum’s Hall of Fame Class of 2024. This distinguished lineup is composed of individuals with a diverse range of accomplishments, from Hollywood fame to racing championships to business success. Honorees this year have supported veterans and the elderly, advocated for motorcyclists' rights and have shown artistic talent on canvas as well as on two wheels.

New Sponsorship Agreement Between Heidenau Tires and Team Obsolete

Heidenau has been producing tires for classic motorcycle sizes for almost 20 years.

Heidenau tires with classic Benelli race motorcycle
R&G to Protect All-New Rahal Ducati Moto Team

The team makes its maiden appearance at Daytona 200 next month.

R&G crash protection engine cover
H-D Factory Race Team Launches for 2024 MotoAmerica Mission King of the Baggers

The 18-race schedule includes a round at the Red Bull Grand Prix of the Americas.

Harley-Davidson Factory Race Team
Volcon Releases Second Production Update Video

New CEO John Kim takes us on a visual tour of Stag and Grunt production.

Volcon Stag driving in prairie

Other Posts

International Female Ride Day: May 4, 2024

Celebrating women riders worldwide.

International Female Ride Day 2024
Taiga Expands Business Into South America

Taiga enters a $25 million exclusive three-year distribution agreement with Ventura.

Ventura storefront
NPA Hires New Territory Sales Manager Jason Wilson for NPA Portland

Wilson was most recently a general sales manager at a Ducati dealership.

Jason Wilson
Nationwide 2024 KTM STREET DEMO TOUR

Test ride the naked bikes and adventure range.

2024 KTM Street Demo Tour