Suzuki Motor of America, Inc., (SMAI) announced recently that expert product specialist, powersports industry veteran, and long-time Suzuki enthusiast Avery Innis has been promoted to press relations manager. Innis is well known among industry professionals, the powersports media and the Suzuki dealer network.
“At times I feel I’m a living cliché, with the opportunity to enjoy motorcycling both personally and professionally,” says Innis, who lists dual-sport, adventure, sportbike and touring motorcycles as his favorite rides.
Innis is a passionate, lifelong motorcyclist who began his career in the service arena. His enthusiasm and vast knowledge made for a successful transition into sales and marketing.
“We’re excited to have Avery help drive awareness of Suzuki’s new and existing products,” said SMAI Communications Manager Paul LaBella. “His passion is genuine, and he’s always eager to help people learn more about our product and riding in general. He’s a great ambassador for Suzuki and for our sport.”
As press relations manager, Innis will work closely with the media, as well as plan new product introductions across Suzuki’s motorcycle, scooter, and ATV categories. He will also head up Suzuki’s new product feature training program for dealers and contribute to other keystone marketing and communication efforts.