SUPER73 makes Fast Company Top 10 Most Innovative Companies in Branding 2022

The e-bike manufacturer was honored for its riding community and high-profile collaborations.

SUPER73 has always strived to innovate. It’s been an industry disruptor ever since its successful Kickstarter launch, and the same spirit continues now that it’s a leader within the relatively new electric bike industry. 

Given that SUPER73 has only existed for six short years but has seen unprecedented growth and expansion, its inclusion and ranking in the Fast Company list of Most Innovative Companies in Branding 2022 (which can be viewed here: fastcompany.com/most-innovative-companies-branding-2022) is truly remarkable.

As part of its process, Fast Company explored “528 organizations whose efforts are reshaping their businesses, industries and the broader culture. [It] selected the firms making the biggest impact with their initiatives across 52 categories, including the most innovative advertising, media and design companies.”

When considering the individual companies, Fast Company noted how “Each explored, in their own unique ways across platforms and audiences, work that added value to the experience — whether that was on Twitch, HBO or at an NBA game — instead of becoming just more noise.

“What brands put out into the world should always be met with the question, ‘Why should we care?’ These brands answered not only in the level of ambition in their ideas but also in the sheer quality and creativity in how they came to life.”

The recognition SUPER73 has achieved is perhaps even more remarkable when you consider the scale of the brands included in the top 10 ranking. These include Chipotle, Wendy’s, JM Smucker, Athleta, FTX and more. Ranking SUPER73 in a highly respectable ninth position among these accomplished brands, Fast Company noted that SUPER73 was “… riding to glory with its most passionate fans” — a comment that captures the spirit of SUPER73 and its commitment to its loyal customers. 

In its explanation for the inclusion of SUPER73 in its Top 10 Most Innovative Companies in Branding 2022, Fast Company made the following statement:

“The past year for the LA-based electric motorbike brand SUPER73 (which began as a Kickstarter in 2016) can be summed up in two words: community and collaboration. While it may be cool to have Justin Bieber, Jack Black and Madonna ordering Super73’s electric bikes or ASAP Rocky and Will Smith giving them as gifts, the real power lies with the brand’s Super Squad. This engaged group of global customers shares photos, stories and, more importantly, spearheads the brand’s experiential work. The squad organizes rides and gatherings in cities around the world, and in the spirit of old-school bike customization, some Super Squad members have created side businesses of products that are made exclusively for SUPER73 bikes. On the partnership front, SUPER73 has pedaled into the consciousness of hypebeasts everywhere (and new customers like Jay-Z and Beyoncé), thanks to custom bike collaborations with Hot Wheels, Tyler, the Creator’s Golf Wang and global football club Paris Saint-Germain. SUPER73 thrives by balancing its own brand image and how its most passionate customers see it, then actually integrating that into its products and brand experience.”

Everybody at SUPER73 is excited to be recognized by this prestigious organization in such a crucial area and for its work with the community to be recognized. None more so than Legrand Crewse, SUPER73 CEO, who said: “We’re honored to make Fast Company’s Top 10 in such a prestigious award category among so many household names. We’re truly building a very special brand thanks to our incredible community, talented employees and innovative products. It’s gratifying to know that our hard work is getting noticed and we have no intention of applying the brakes now: SUPER73 is on an upward trajectory, and we’re always striving to be better!” 

In the time since Fast Company conducted its research, SUPER73 has introduced a number of highly innovative, game-changing products that will establish new market segments and which came about as a direct response to Super Squad input. Once these new machines hit the market, we’re confident SUPER73 will receive even more accolades.

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