Sudco International recently introduced a new marketing campaign that
features an attractive ’60′s diner waitress carrying a food tray
featuring both a “big and small” hamburger order with the subheading:
“Whatever size your order, Sudco always treats you as our most important
customer.”
Jim Gianatsis, creative director and photographer at Gianatsis Design
Design Associates, who produced the marketing campaign, said the idea
behind it is to let dealers and customers know that Sudco appreciates
their orders no matter what size.
“There are a few big distributors out there who require huge monthly
order volumes or minimums if dealers want to buy from them," Gianatsis
explained. "Sudco just doesn’t think that’s right, especially in the
current economic climate, and for smaller dealers and repair shops who
might only need a set of NGK Spark Plugs, an RK Chain, Sudco Piston Kit
or a Vesrah Gasket Set to get their customer back on the road. Whatever
size the order, it’s just as important to Sudco as it is to the dealer.”
Look for more pictures from the photoshoot on the company’s website. For
additional information about Sudco International, visit www.Sudco.com.
