Adam Hindle is excited to bring his passion for powersports, in-depth industry knowledge and customer-centric approach to his new regional business manager role. He’s eager to make a meaningful impact and contribute to Segway’s success by helping the brand continue to grow and thrive in the U.S. market by bringing a lifelong passion, understanding and enthusiasm for powersports to his new role. Hindle also has a wealth of knowledge about powersports products and the thrill they provide to end users, allowing him to personally connect with dealer partners and end users on a deeper level.
Segway is excited to introduce a new video series, “Beyond the Brand,” that will take you on a journey beyond the glossy advertisements and product labels, allowing you to peek into the heart and soul of Segway Powersports. When you delve into the brand’s inner workings, you gain insights into its values, culture, and the passionate individuals who drive its innovation. It’s a window into the brand’s DNA, where transparency and authenticity reign, inviting you to be a part of their journey.
“In a market where consumer behaviors are constantly evolving, the key to success is not just adapting to change, but immersing yourself in the culture that drives it. To truly understand and connect with your audience, you must embrace their values, desires and aspirations,” said Gabriel Cruz, marketing director for Segway Powersports. “Giving people a glimpse ‘Beyond the Brand’ will continue to grow brand trust and create a path towards lasting relevance.”