Value Education Over Legislation … My Head My Choice
Dean promotes rider education without government involvement, and Chad believes in pro-choice for helmets, but agrees with stressing rider education.
Casual Gear Guide
The draw to an alluringly edgy lifestyle brings many riders (and wannabes) into your store. Motorcycle culture is about more than the wind-in-your hair freedom — it’s a culture (or perhaps counter-culture) that provides a sense of identity. And even though you can take the man off of his bike, you can’t take the biker
How to Do Test Rides … Right!
Getting a prospect on a bike and in the wind can be the best tool to help a customer make the right purchase decision.
Finance & Insurance Numbers
F&I should be one of the most profitable areas of your business.
Do you know anyone else who wants one?
How to ask for referrals without sounding like a jerk. (Part 2: The Process)
Multiples of Twelve
Defining the key target-ages of the American male as it applies to our business.
Rainman?
Here’s to hoping April showers will bring May success for all of us.
Pre-Owned Sales Numbers
Pre-owned units present additional sales and profit opportunities for your dealership.
Heads Up!
Will Indy Helmet Highlights Offset Industry Low Lights? Random Musings From A Brain-Dead Observer
Dear Dealer
An Open Letter To Dealers In A Declining Market.
20-Clubs Go Virtual
Find A 20-Club To Suit Your Business Needs.
Performance-Based Selling
What If Everything You’ve Been Told About Selling Was Wrong?
How Full Is Your Tank?
Preparedness is paramount to survival in a tough market.
Oil Intel
Are Full Synthetics The Hot Ticket?
Where Did The Market Go?
Did 2007 end with a whimper for your business? Where do we go from here?
Check Your Motivation
Sell with structure and integrity to weather the down market.