Royal Enfield Names ThunderRoad Financial as Financing Partner

Royal Enfield North America has announced ThunderRoad Financial as its consumer financing partner. Beginning on May 1, 2016 ThunderRoad Financial will start offering national retail financing to participating Royal Enfield North American dealers.

Royal Enfield North America has announced ThunderRoad Financial as its consumer financing partner. Beginning on May 1, 2016 ThunderRoad Financial will start offering national retail financing to participating Royal Enfield North American dealers. This partnership will provide these dealers with more opportunities to sell motorcycles to buyers across the credit spectrum.

“Our partnership with ThunderRoad Financial provides Royal Enfield dealers with a flexible option for retail financing,” said Mike Roark, vice president of sales – Royal Enfield North America. “Diverse financing options together with our affordable price point and pure motorcycling experience makes us an attractive option to consumers.”

Royal Enfield North America continues to expand its dealer network and since taking over distribution in the market on January 1, 2016, has added dozens of new dealers across the US and Canada. Plans are in place to add more than 100 dealers over the next year in various markets. This progress, along with relationships with industry-recognized partners such as Analog Motorcycles and See See Motorcycles has boosted the awareness of Royal Enfield in North America dramatically.

“This provides an excellent opportunity for motorcycle enthusiasts to purchase a great motorcycle from an iconic brand with a rich history, while taking advantage of great financing opportunities,” said Donal Hummer, Jr., President and CEO of ThunderRoad Financial. “Our program works well for dealers and allows riders to take the road by storm. We’re thrilled to be a part of Royal Enfield’s growth in North America.”

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