fbpx

Rollick Unveils In-Depth ‘Future of Buying’ Study

Transforming insights for outdoor recreation vehicle industries.

Rollick, an innovator in outdoor recreation marketing, technology and market research, has introduced the findings of its comprehensive study, “Future of Buying.” This extensive investigation delves into the behaviors of marine, RV and powersports enthusiasts, shaping the future landscape of consumer engagement in the outdoor recreation industries.

“The Future of Buying” study, involving almost 27,000 participants, aims to illustrate the details of consumer engagement with brands and dealers during the shopping and buying process of recreation vehicles, shedding light on the tools, technologies and resources consumers currently use and are likely to rely upon. This study provides a strategic roadmap for original equipment manufacturers (OEMs) and dealers to navigate the evolving consumer landscape, emphasizing the need for transparent communication, personalized approaches and agility in strategies to build lasting customer loyalty across diverse outdoor recreation categories.

“As we unveil the ‘Future of Buying’ study to measure the shifts in consumer buying behaviors from COVID, it marks a pivotal moment for Rollick and the entire outdoor recreation industry,” said Bernie Brenner, CEO of Rollick. “These insights enable manufacturers and dealers to get an accurate pulse on the shopping preferences of today’s buyers. With changing demographics, evolving communication trends and the dynamic shift towards online interaction, this study empowers us and our customers to navigate the future landscape precisely. At Rollick, we’re not just observing the changes but leading the charge in adapting products and strategies that make a difference to brand loyalty and purchase decisions for our valued OEMs and dealers.” 

Please download Rollick’s new “Future of Buying” Study here.

You May Also Like

Volcon Releases Second Production Update Video

New CEO John Kim takes us on a visual tour of Stag and Grunt production.

Volcon Stag driving in prairie

Volcon posted a video to its website providing an update on the Stag launch. Watch the update above.

International Female Ride Day: May 4, 2024

Celebrating women riders worldwide.

International Female Ride Day 2024
Taiga Expands Business Into South America

Taiga enters a $25 million exclusive three-year distribution agreement with Ventura.

Ventura storefront
NPA Hires New Territory Sales Manager Jason Wilson for NPA Portland

Wilson was most recently a general sales manager at a Ducati dealership.

Jason Wilson
Nationwide 2024 KTM STREET DEMO TOUR

Test ride the naked bikes and adventure range.

2024 KTM Street Demo Tour

Other Posts

Suzuki and H.E.P. Motorsports Launch 2024 RM Army Boot Camps

RM Army Boot Camps were launched in 2023 to much acclaim.

RM Army Boot Camp logo
Royal Enfield’s Build. Train. Race. Program to Return for the 2024 Season

Royal Enfield continues to inspire a new generation of women riders.

Build. Train. Race., Royal Enfield BTR
Yamaha Bicycles Announces ‘EXTRAvaganza’ Sales Program and New Reps at AIMExpo

Continued sales team growth serves expanding dealer network in 2024.

Hamilton Ory, Bill Dosek