PSXDigital is set to join a new partnership with Honda Powersports, as the company becomes a certified SEM vendor. Honda Powersports is one of the world’s oldest and most respected manufacturers of powersports equipment from ATVs to dirt bikes. The certification allows PSXDigital to officially work with Honda Powersports dealers to provide search engine marketing (SEM).
“We’ve always had a great deal of respect for Honda Powersports,” Larry Bruce of the company explained. “With this new certification, we’re excited to provide Honda dealers with access to critical search engine marketing solutions designed to improve engagement at every touchpoint within the customer journey.”
Search engine marketing is a critical component in a powersports dealer’s digital marketing arsenal. Where search engine optimization (SEO) focuses on creating keyword-optimized content for organic ranking within the SERPs, SEM builds on those efforts through PPC campaigns, social media marketing, sponsored social content, email marketing, the use of gated content, and landing pages to generate conversions and building brand recognition.
“SEM is a crucial part of the digital marketing paradigm,” Bruce stated. “We are now able to help Honda dealerships deliver an improved customer journey while building a robust, resilient brand.”
PSXDigital’s SEM solutions tie into the company’s groundbreaking, AI-powered CRM platform. It uses automation to deliver personalized content designed to help dealerships tap into the online sales trends pioneered by Amazon and other eCommerce giants – connecting the right message to the right customer at the right time. The system also delivers additional benefits in the form of over 1,000 touchpoints monitored and access to over 200 proven email templates to help deliver meaningful, relevant, personalized content that drives conversions and builds success.