PSXDigital Becomes Approved SEM Vendor for Honda

The certification allows PSXDigital to officially work with Honda Powersports dealers to provide search engine marketing (SEM).

PSXDigital is set to join a new partnership with Honda Powersports, as the company becomes a certified SEM vendor. Honda Powersports is one of the world’s oldest and most respected manufacturers of powersports equipment from ATVs to dirt bikes. The certification allows PSXDigital to officially work with Honda Powersports dealers to provide search engine marketing (SEM).

“We’ve always had a great deal of respect for Honda Powersports,” Larry Bruce of the company explained. “With this new certification, we’re excited to provide Honda dealers with access to critical search engine marketing solutions designed to improve engagement at every touchpoint within the customer journey.”

Search engine marketing is a critical component in a powersports dealer’s digital marketing arsenal. Where search engine optimization (SEO) focuses on creating keyword-optimized content for organic ranking within the SERPs, SEM builds on those efforts through PPC campaigns, social media marketing, sponsored social content, email marketing, the use of gated content, and landing pages to generate conversions and building brand recognition.

“SEM is a crucial part of the digital marketing paradigm,” Bruce stated. “We are now able to help Honda dealerships deliver an improved customer journey while building a robust, resilient brand.”

PSXDigital’s SEM solutions tie into the company’s groundbreaking, AI-powered CRM platform. It uses automation to deliver personalized content designed to help dealerships tap into the online sales trends pioneered by Amazon and other eCommerce giants – connecting the right message to the right customer at the right time. The system also delivers additional benefits in the form of over 1,000 touchpoints monitored and access to over 200 proven email templates to help deliver meaningful, relevant, personalized content that drives conversions and builds success.

Link: PSXDigital

You May Also Like

Pirelli Announces Multi-Year Partnership with Liqui Moly Beta Racing

The seven-rider team will compete aboard Pirelli-equipped Betas and rely on the performance of the SCORPION XC range.

Pirelli, Liqui Moly Beta racing team

Pirelli Tire North America has announced a multi-year partnership with the Liqui Moly Beta Racing team that will see its racers competing on Pirelli SCORPION XC tires across North America for 2023 and beyond. This new partnership showcases Pirelli’s commitment to off-road racing, which will include competing in Grand National Cross Country (GNCC), National Enduro Promotions Group (NEPG), U.S. Hard Enduro, EnduroX, National Hare and Hound (NHHA), West Hare Scramble (WHS), World Off-Road Championship Series (WORCS) and National Grand Prix Championship (NGPC).

Moto Morini Chooses AIMExpo for U.S. Market Launch

Moto Morini will be presenting at AIMExpo’s new Product Central stage on Feb. 15.

Moto Morini
H-D1 Marketplace Now Accepting Private-Party Listings

Private parties join dealers on the go-to online marketplace for used H-D bikes.

H-D1 Marketplace
Zapp Expands International Footprint With New Design and Technology Campus in Bangkok, Thailand

The Design and Technology Campus will support the development and engineering of next-generation high-performance electric vehicles and creates a base for Asia-Pacific market growth.

Zapp campus

Other Posts

Can-Am Factory Racers Make History Winning Sixth Dakar Rally

Austin Jones became the youngest back-to-back Dakar champion in T3, while Eryk Goczal became the youngest Dakar winner in T4.

Dakar Rally 2023
Volcon Announces 2023 Vehicle Roadmap as Stag Pre-Production Orders Reach Over $116 Million

The company will be launching products this year and has made manufacturing developments.

Volcon Stag
SX Global Appoints Leading Global Sponsorship Agencies to Support Expansion in 2023 and Beyond

Leading global agencies bolster World Supercross (WSX) international sponsorship expansion.

World Supercross Championship logo
The 2023 Liqui Moly Beta Racing Team

The team returns six riders from the 2022 team and welcomes one newcomer.

Liqui Moly Beta racing team