Pirelli Tire North America announced the launch of its new #pirellination road race community for the 2022 racing season. As the official tire of the MOTUL FIM World Superbike Championship, Pirelli and its DIABLO Superbike lineup is the go-to tire for racers around the world. Pirelli remains dedicated to the grassroots part of the sport, continuing with its motto, “We sell what we race, we race what we sell,” and all riders may purchase the same race compound tires found on the bikes of their favorite professional riders and World Champions like Jonathan Rea and Toprak Razgatlioglu.
The road race community program will ensure racers are the first to know about the latest brand news, be notified of Pirelli’s newest products, receive updates on national marketing opportunities within the brand and be given access to technical advice and service at select races. Pirelli’s team will also be identifying and selecting several candidates who will have the opportunity to purchase race compound tires at preferred pricing and provided with Pirelli team-branded gear. Residents of the U.S. and Canada are eligible for the program.
“Pirelli is extremely excited about building up its racer community with the all-new #PirelliNation program,” said Oscar Solis, road race manager, Pirelli. “Everything we do from the very top as a brand, including product development with World and National Championship racers, trickles down to the local, club-level racer. Our goal remains to provide the everyday rider and racer with access to the latest technology and the very best products available on the market. With this new community, it will allow us to strengthen our bond with those racers, educate them on our products and provide them with the knowledge and ingredients needed to succeed.”
Pirelli’s high-performance DIABLO Superbike lineup offers several different compounds including SC1, SC2, and SC3 on the front and SCX, SC0, SC1, SC2 and SC3 on the rear. View the complete range of DIABLO Superbike tires on the Pirelli website.
Click here to submit your application for the 2022 #pirellination program. All applications must be submitted no later than April 15, 2022.
