Parts Unlimited Welcomes New South Central Region Sales Rep
Joby Windmiller comes with several years of powersports industry experience.
MIC Statistical Annual Now Available
Get ahead of the motorcycle sales season.
Dave McMahon Named Interim Executive Director of the NPDA
The newest member of the team has been moved into the top spot.
MIC, MSF, SVIA, ROHVA Appoint Interim Leadership
Scott Schloegel has been named acting president and CEO.
Yamaha Outdoor Access Initiative Grants Exceed $1 Million in 2023
Yamaha continues empowering communities and enriching outdoor recreation.
Thoughts From AIMExpo 2024
Next year, go to AIMExpo. You’ll be glad you did.
NPDA Updates From AIMExpo
The NPDA has had a very active presence at the show.
Vance & Hines Motorsports Announces Sponsorship Partnership with RevZilla
For the first time, all of Vance & Hines’ racing programs fall under one sponsorship umbrella.
Yamaha Outdoor Access Initiative Achieves Monumental $6 Million Milestone
Yamaha continues to empower outdoor recreation and conservation across the nation.
A Look Inside Yamaha Motor
Yamaha has been, for most of its existence, the second largest motorcycle manufacturer in the world, and sometimes the largest. In fact, so far in 2023, Yamaha sales are on record pace.
American Honda Announces Return of Championship-Winning CRF Models
RF Performance lineup returns for 2024 with nine great models.
How to Sell Upgraded UTV Tires
Displaying upgraded tires and wheels on showroom vehicles can drive up profit margins.
Parker 400 Under New Ownership and New Off-Road Racing Series Announced
As part of the acquisition by the Martelli Brothers, the structuring of a brand-new desert off-road racing organization called Unlimited Off-Road Racing will be formed.
New MIC Chairman and Officers Selected
Derek Brooks of Yamaha is the new chair of the board.
Triumph Racing to Enter Supermotocross World Championship
The team will enter the 2024 season.
Q&A: Update from MIC
Erik Pritchard, president and CEO of the Motorcycle Industry Council, discusses what the association has been up to over the last year.
