fbpx
Bell Helmets Signs Moto3 World Champion Brad Binder

Bell Helmets has announced the signing of up-and-coming Grand Prix star Brad Binder. The 2016 Moto3 World Champion will make the jump to Moto2 in 2017, wearing Bell’s state-of-the-art Pro Star Helmet.

Liqui Moly Harley-Davidson Oil Line

Liqui Moly recently released H-D Classic SAE (50 Street) and H-D Synth SAE (20W-50 Street) oils for Harley-Davidson V-Twins.

’16 was not so Sweet, but ’17 Could be Better

[dropcap]F[/dropcap]or most motorcycle and powersports dealers, 2016 was anything but sweet. In fact, we would venture to say that it was a year most dealers would rather forget. Much of the volatility that plagued the end of 2015, carried over into 2016 and pressured not only sales, but more importantly, weighed on profits. Issues that

Printing All the News That Fits: December

[dropcap]A[/dropcap]s the Greek philosopher Heraclitus noted, “The only constant is change!” Seems like the entire powersports industry was in a state of flux in 2016. Mergers, acquisitions and simple cases of the ‘grass is greener’ wanderlust made it tough to tell who the players were without a scorecard this season. From industry veteran Greg Blackwell

DEI Powersports Teams Up With Garage-Girls for 2017 Ultimate Biker Makeover

Design Engineering joins a growing chorus of sponsors to support the Garage-Girls Ultimate Biker Makeover. The Garage-Girls Ultimate Biker Makeover contest, now entering its ninth year, offers the opportunity for one well-deserving winner to get “Hooked-up” with products and services from major supporting sponsors.

Rizoma BMW R nine T Scrambler Accessories

Following the successful release of its accessory line for the BMW R nine T in 2015, Rizoma now introduces an expanded line of accessories designed specifically for the new R nine T Scrambler.

American Honda to Offer 2017 CB1100 EX

For 2017, the CB1100 EX has been imbued with extra layers of retro style and several performance upgrades. Manufacture takes place in Honda’s Kumamoto factory, with a production process that’s been fundamentally revised to integrate technology and expert skill in order to create motorcycles rich in craftsmanship and attention to detail.

Sena FreeWire Bluetooth Adapter

The FreeWire is both a Harley Bluetooth adapter and a Honda Bluetooth adapter allowing for wireless connectivity to the bike’s infotainment systems. Wirelessly communicate via CB radio, hear turn-by-turn directions from the GPS system, rock out to your favorite radio stations and so much more all through your Bluetooth headset.

ARGO Names New VP of Sales & Marketing and US Regional Sales Manager

ARGO has announced the addition of two new sales roles to its Vehicle Division. Effective immediately, Kevin Asselin has been named vice president of Sales & Marketing, while Denny Turnbull has been named U.S. Eastern Regional sales manager. Both are experienced powersports veterans who will play integral roles as the company seeks to bolster its retail sales and distribution across North America.

BRP Opens New Training Institute at Wisconsin Manufacturing Facility

Earlier this month, BRP opened a state-of-the-art technician training institute within its Sturtevant, Wisconsin manufacturing facility. This new institute will train dealers and their employees to maintain and repair all BRP vehicles, engines and accessories. Alain Villemure, vice president and general manager of BRP’s Marine Propulsion Systems division and Martin Soucy, vice president of its global

AMA Announces Liberty Sport Eyewear as Member Benefit Partner

Liberty Sport International, a manufacturer and distributor of performance eyewear, is the American Motorcyclist Association’s newest AMA Member Benefit Partner. AMA members using a member-discount code will receive 30 percent off Liberty’s “Motorcycle Collection” frames.

Musselman Honda: Giving Customers What They Want for More Than 70 years

[dropcap]I[/dropcap]f you were showing visitors around town, how often would you take them to a bike shop? In Tucson, Arizona, Musselman Honda, in business selling motorcycles since the end of World War II, is a local landmark. Helen Musselman, half of the couple that started the business, is still at the shop every day. Generations

OEM Update: Monster Moto

Little Bikes, Big Fun [dropcap]I[/dropcap]f you walked the aisles of the American International Motorcycle Expo (AIMExpo) a month ago, you might have spotted Monster Moto exhibiting its mini bikes and go-karts, and were likely transported back to your youth. The company used the tradeshow to introduce itself and new products to the powersports market. However,

Honda Introduces Pioneer 1000 Limited Edition Models

The Pioneer 1000 now has two new iterations—the five-person Pioneer 1000-5 LE and three-person Pioneer 1000 LE—that are the first powersports vehicles to come with I-4WD, an intelligent differential system that conveniently combines the four-wheel-drive and diff-lock functions into a single selection mode.

Honda Announces Rebel 300 and Rebel 500

Honda has introduced a pair of progressive customs that fuse tradition with groundbreaking new ideas and perspectives while providing ample scope for owner customization. The Rebel 500 and Rebel 300 mix old- and new-school style and are engaging and fun to ride.

American Lifan Carrys Momentum Following AIMExpo 2016

American Lifan utilized the American International Motorcycle Exposition (AIMExpo) as a platform to launch several new products for next year. American Lifan’s President and CEO, Tony Sun, said “AIMExpo was a huge success for us and the momentum we gained shows no sign of slowing down.”