Identity Crisis
Have a written plan in place for securing data and responding to a security breach.
F&I Numbers
In today’s highly-competitive market, it is essential to have an effective F&I department to pick up the margins.
The Virtual Biker Bar: Online Networks to Build Your Brand
Taking cues from the ongoing, phenomenal success of social networking sites like MySpace and Facebook, motorcycle dealers are creating their own online communities, where they can glean valuable feedback from customers, promote their brand and keep an eye out for future staff amid the online message posts. “It’s a good time to become a niche
Click For Orders … Technophobe Logs In
Chad and Dean get logged into the Internet to share their views on why you need to be plugged in to the virtual world.
Tracking Sales Numbers
Having a solid business plan and sticking to it can give you positive results in the long run.
At Your Service: Your Service Department
Your sales department may get customers through your door, but your service department keeps them there. “In these economic times,” says Tim Buechele, parts and accessory manager of Hammond (La.) Harley Davidson, “customers are paying more attention to preventative maintenance. They are investing in what they have, which means taking care of their existing vehicle.
Euros From Tourers
Cash in on the Adventure Tourism Boom
At Your Service
Your sales department may get customers through your door, but your service department keeps them there. “In these economic times,” says Tim Buechele, parts and accessory manager of Hammond (La.) Harley Davidson, “customers are paying more attention to preventative maintenance. They are investing in what they have, which means taking care of their existing vehicle.
Online Shoppers
The majority of consumers search for and research powersports products online before walking into the dealership to buy. As a result, the more progressive dealers are educating themselves on how to handle those Internet quote requests when they arrive.
Service Department Numbers
This column explores service department dealer data and benchmarks.
Casual Gear Guide
The draw to an alluringly edgy lifestyle brings many riders (and wannabes) into your store. Motorcycle culture is about more than the wind-in-your hair freedom — it’s a culture (or perhaps counter-culture) that provides a sense of identity. And even though you can take the man off of his bike, you can’t take the biker
P&A Numbers
This column explores the parts and accessories department dealer data and benchmarks.
Finance & Insurance Numbers
F&I should be one of the most profitable areas of your business.
7 Key Digital Strategies
Seven powerful digital strategies that when implemented correctly will improve dealership performance.
Pre-Owned Sales Numbers
Pre-owned units present additional sales and profit opportunities for your dealership.
Let’s talk Numbers
Where Do You Stand? Running Real Dealer Performance Numbers.