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Q4 2008 Report for the Best Operators Club 2

Track Your Success Measured Against The BOC Benchmarks

Measuring Up The BOC

The BOC makes the grade in this 2008 report card.

Attack of the Taichiko

Asian Import Market Report

Cali Dealer Goes Green

Wendy Epstein’s Mission Motorcycles

Work Smarter To Increase P&A Sales

Learn from one dealer’s P&A success.

Performance Machine Brake Components

Performance Machine uses multiple piston setups to keep even wear on the pads. PM billet calipers not only look better, they work better. You can find great tech support on their website for installing any of their caliper kits. Learn more at www.performancemachine.com or call (800) 479-4037.

Pre-Owned Powerhouse

Strive for growth and strength in used sales.

Syko Flash Helmet

The DOT-approved SYKO Flash Helmet boasts Polylite shell construction as well as a cutting edge aerodynamic design, state-of-the-art graphics and a quick release strap. The bells and whistles don’t stop there: It gets an ultra plush lining for a comfortable fit, fully integrated two-stage adjustable vent system, a breath deflector to help prevent fogging and

21 Actions To Take Before Playing The Price Card

Mark shares strategies to sell troublesome units without selling out.

Recession Busters

Rod gives dealers five strategies to survive and thrive in today’s economy.

Improve and Maintain Good P&A Margins

Steve shares one dealer’s secrets to amazing part and accessory sales.

Smaller Dealers Can Succeed In Tough Times

This month Steve takes a look at a smaller dealership that is not only surviving, but making a good profit despite the tough retail environment.

Vintage Marketing: Old Bikes Build New Business

If you ride your restored bevel drive Ducati, Panhead Harley or Black Bomber Honda on a regular basis, you are probably used to being mobbed at gas station stops and motorcycle hangouts. A nice looking vintage bike just naturally stops traffic. “I was going to a military vehicle meet,” explains Robin Markey, partner in Bob’s

It’s The Product Silly

What Your Customers Want You to Know

P&A Numbers

Steve reviews the July P&A numbers for one of GSA’s member dealers and the related TBOC averages.