At GSA we track benchmarks through our involvement with dealer groups, such as the Best Operators Club. Some of the members have kindly consented to let us share their numbers from our real-time, web-based data reporting system.
This month we discuss a dealership that is highly-profitable through their pre-owned motorcycle and ATV sales. Economic downturns often benefit the sales of pre-owned products due to lower price points. In addition, pre-owned units should hold a much higher profit margin than new units. After all, the number one rule for growing and succeeding in this department is to buy low and sell high. Unless you focus on this rule, you may suffer painful lessons when you get a unit that requires more reconditioning than anticipated or when you overestimate the actual market value for a unit.
This dealership example is a rural dealer that sold 75 pre-owned units and almost 900 new in 2008. Although the new to pre-owned ratio is low, he is working hard to grow this business. He typically employs one sales manager and five to six salespeople with two support personnel.
Chart 1 reveals a shining example of a truly well-managed operation. This dealer beats all the benchmarks as well as the TBOC numbers. Despite how tough 2008 was for most dealers, look at how they have controlled expenses and remained profitable.
Cardo Systems Ltd. has announced a dynamic partnership with industry leader Helmet House. This collaboration marks a significant step forward in expanding the distribution of Cardo Systems' groundbreaking communication solutions, including the PACKTALK EDGE, through Helmet House's extensive network of dealer locations.
As a pioneering force in the powersports industry for over 50 years, Helmet House has consistently pushed the boundaries to bring the best products to the motorcycle industry. This partnership with Cardo Systems underscores its commitment to enhancing the riding experience.
The Disruptive Thinking education series will run on Tuesday and Wednesday, Feb. 6-7.
The Grand Prize includes a Pioneer 1000-5 side-by-side featuring TrueTimber Atera Camo.
James Hunts will cover the Long Island, New York, area.
EVP will introduce and debut a fully-custom Segway Villain at the Sand Sport Super Show.
QuadBoss, Dragonfire Racing and Fantic e-Bikes to Showcase Newest Products at Sand Sports Super Show
The show takes place Sept. 15-17 in Costa Mesa, California.
The e-Moto manufacturer has raised more than $7 million to date.
The appointments are part of Verge’s international growth strategy, which aims to put the company in a leading position in electric motorcycling.