How to Give Trade Values Without Getting Punched
“So what will you give me for my trade?” The customer eyes you up with the intensity of a Turkish carpet trader at the Grand Bazaar in Istanbul. You look at his gleaming 9-year-old freshly washed ride and take in the custom paint job. It truly is a piece of work. You’ve probably seen this
The Reality of Social Media ROI
I’m going to level with you; there really isn’t some magic way to get the social media ROI you want (and think you need) as a dealer. Sure, all the data may be there in one form or another, but it can take one heck of a lot of merging and purging to attribute that
Strong Economy Results in Strong Auction Values
Positive news on the economy, coupled with the annual spring selling season is currently driving auction prices higher. This month, nearly all segments in the motorcycle and powersports market are trending upward, but at a slightly slower rate than April. This is especially true for the ATV segment, which is only up by an average
Buffalo Chip Bike Build Gives Students Education and Enthusiasm
The Buffalo Chip Challenge student bike build plans to take bagger bravado to a whole new level for the 2012 Sturgis Rally.
Parts Unlimited Showcase a Success
Parts Unlimited showcased the latest and greatest products from top manufacturers at the company’s Sparks, Nevada, distribution facility March 24-25.
Winter Wholesale Prices Remain Low
Now’s the Time to Stock for Spring
Bike EXIF Releases the 2012 Custom Motorcycle Calendar
You can win a free copy courtesy of Motorcycle & Powersports News, Octane Press and Bike EXIF!
2012 Custom Motorcycle Calendar
The “world’s sexiest custom motorcycle calendar” is on sale Sept. 7. It’s the 2012 edition of the Bike EXIF Calendar, published for the first time by Octane Press. The Bike EXIF website is the leading online showcase for some of the most exciting custom motorcycles in existence today, and the calendar includes 13 of the very best.
Technology Usage Report: What Does it Say About Powersports Dealers?
Dealers who are late adapters need to kick it into gear, or sadly we are going to be watching you close your doors in the near future.
Airbrush Master JoAnn Bortles
The story of the custom paint queen.
Dual-Sport Motorcycling’s Multi-Faceted Appeal
Two wheels are the way to see the world’s backcountry, and the sales of dual-sport motorcycles have remained steady during market conditions that are anything but.
Wholesale Prices See Typical Late-Summer Dip
. The wholesale prices of motorcycles and scooters typically soften up a little in late summer as more and more customers have already completed their purchases for these often seasonal-use bikes, but it might be happening a few weeks earlier this year.
Pre-Paid Maintenance Adds Profits
How to begin to develop a PPM program
You Sell Like a Girl
Collecting data before implementing change is crucial
Back to the Future: How History Can Save Harley Davidson
As family farms turned to dust and Wall Street bankers pancaked on concrete, Tom Sifton was turning fast Harleys into black gold. The wunderkind tuner’s modified Harley engines were faster than the factory’s best in 1926, and he moved his shop to San Jose, Calif., to transform it into a full-line dealership in 1933. What
A Family Affair
Laura and Brian Klock’s World Land Speed Record-Holding Clan