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Polaris Announces New Limited Edition Slingshot at Las Vegas Dealers Show

After turning heads across the country in Red Pearl and Titanium Metallic, Polaris’ Slingshot is getting a striking new edition to its line-up – the Black Pearl SL Limited Edition – starting this August.

Mustang Seats Announces Sturgis Schedule

From its two billboards out on I-90 to the heart of downtown Sturgis, bikers will see Mustang Seats well represented as they make their way into town for the 75th annual Sturgis Motorcycle Rally. Once there, Mustang has much more in store.

Harley-Davidson Heads to 75th Sturgis Motorcycle Rally

From a chain cutting-rally kickoff to the last demo ride, sparks will fly as Harley-Davidson takes over the city of Sturgis to kick off the 75th Sturgis Motorcycle Rally with a new line-up of activities.

Kuryakyn Launches ‘#THEXKURSION to Sturgis’ Social Media Contest

Are you riding to Sturgis? Kuryakyn is recruiting five road-trippin’, social-media junkies to join its crew that will be documenting their adventures on “#THEXKURSION to Sturgis”—and the company wants you to be part of the ride.

Indian Motorcycle to Sponsor Inaugural Veterans Charity Ride to Sturgis

Indian Motorcycle has announced its sponsorship of the “Veterans Charity Ride to Sturgis.” The ride, intended to raise support for severely wounded and injured veterans, will offer a group of former military service members the opportunity to ride to Sturgis, SD just in time for the rally’s 75th anniversary.

Harley-Davidson Museum Launches Legendary Experiences Tour

The Harley-Davidson Museum will now offer Legendary Experiences, two signature Harley-Davidson tours featuring top-notch hotel and dining accommodations, behind-the-scenes experiences, VIP exhibit access and more.

Bob’s BMW

One part motorcycle dealership, one part vintage motorcycle museum and one part online/mail order new, classic, vintage and used motorcycle parts store, Bob’s BMW located in Jessup, Maryland, adds up to a 100 percent successful dealership.

On the Auction Block

Powersport auctions are catering to dealers’ every need

Destination Dealership: Temecula Motorsports

This dealership combats its spread-out customer population by implementing some innovative business ideas.

Powersports Values Show Predictable Seasonal Shifts

The motorcycle and powersports market picks up right where we left off last month with numbers that look very similar to what we’ve seen in the previous couple of months. Values are up where they should be, but by very small amounts. Most segments (cruisers, off-road, on/off-road, scooter, street and utility bikes) are up between

V-Twin Segment Bucks Overall Downward Trend In Values

Prices in the powersports market have peaked for the year. The normal high point for motorcycle and powersports pricing usually occurs around July 4.

Powersports Values Show Predictable Seasonal Shifts

Values are up where they should be, but by very small amounts. Most segments (cruisers, off-road, on/off-road, scooter, street and utility bikes) are up by between one-half and 1 percent.

Oversupply of ATVs Causes Unusual Drop, Other Segments Up

Prices continue to inch upwards again this month. The surprising part is that the increases are by much smaller amounts than we have historically seen for this time of year. All of the bike segments are up by less than 1 percent. Cruisers and off-road bikes are up by .9 percent, on/off-road bikes are up

Surprising Downward Trend in ATV Market

The powersports market is slowly but steadily inching its way upwards as spring finally arrives. The rate of increase is a little slower than normal, probably due to a still hesitant economy, but the overall seasonal trend is still upwards with one surprising exception. First for the bad news: snowmobile prices have dropped substantially, as

Selling to the Adventure Motorcyclist

Adventure motorcycling is a mindset; a way of approaching the world. It’s a means of expression; riders want to live out their dream adventures or maybe just look like they are. The way you approach your customer is key to success with this segment of the market.

Sales Slightly Lower, But Spring is Right Around the Corner

This month finds the powersports market cranking up for spring. Values are up for all segments except snowmobiles, but by slightly lower amounts than normally expected at this time of the year. With record snowfalls in the Northeast coming too late in the year to nudge prices upwards, this month’s negative 2.4 percent decline in