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Yamaha Names 2016 Wall of Champions Inductees

On Thursday, December 15, Yamaha inducted nine of its ATV, Side-by-Side, Supercross/Motocross and Road Racing titleholders to its Wall of Champions in a ceremony held at the Cypress, CA office.

St. Pete Powersports Acquired by iMotorsports

iMotorsports, one of the largest pre-owned motorcycle retailers in the United States, recently announced it has completed the acquisition of St. Pete Powersports, a St. Petersburg, Florida-based franchised powersports dealer serving central and southern Florida for more than 10 years.

Camso 2017 Product Line-Up

Winter is upon us, and for Camso that means it’s time to start riding. The 2017 product line-up includes the Camso Conquer 280, Camso DTS 129, Camso UTV 4S1, and Camso ATV T4S.

Shifting Gears (November): Printing All The News That Fits

New head wrangler in Texas as Tucker Rocky/Biker’s Choice names Eric Cagle President of the Fort Worth-based distribution giant. Cagle comes from Caterpillar Inc. and Neovia Logistics where he spent 25+ years. “The opportunity to join a recognized leader in such an exciting industry was very appealing to me,” Cagle says. “The relationship this company

Bike ShowCase and BikeCapsule by CarCapsule USA Named Top 10 New Products

CarCapsule, makers of the BikeCapsule and Bike ShowCase, have announced that its products were selected as Top 10 New Products of the 2016 American International Motorcycle Expo.

Arctic Cat Brings Event Marketing to SEMA Show

Arctic Cat continues to take event marketing to places unseen by its competitors including the SEMA Show in Las Vegas which ended last week. SEMA show visitors were treated to the Arctic Cat UTV Experience which included the ability to ride along in a brand new 2017 high-performance Arctic Cat Wildcat X piloted by a professional driver.

Yamaha ATV and Side-by-Side Racers Dominate 2016 National and Regional Series

Yamaha Motor Corp., USA supported racers dominated the leading national and regional Side-by-Side (SxS) and ATV racing series in 2016 aboard the YXZ1000R pure sport SxS and class-leading YFZ450R sport ATV.

Custer Products Never Night Off-Road Series LED Light Bars

Engineered for high performance off-road use, Custer Products Never Night Off-Road Series LED Light Bars deliver superior performance, reliability, and value. State of the art LED technology provides excellent illumination while using very little battery power.

Synchrony Financial to Provide Exclusive Powersports Consumer Financing for CFMOTO

Synchrony Financial has announced a multi-year agreement to be the exclusive provider of consumer financing for all new and used CFMOTO brand ATVs, UTVs and Side-by-Side products sold in the United States.

Mahindra/Classic Legends Acquires BSA

According to Mint, an Indian business news publication, Mahindra and Mahindra Ltd subsidiary Classic Legends Pvt. Ltd has acquired British motorcycle firm BSA Co. Ltd. This acquisition will enable Mahindra’s Classic Legends subsidiary to sell, market and distribute BSA motorcycles globally.

Houser Racing’s GNCC XC1 Pro Rider Cody Miller Wins Championship

Houser Racing manufactures innovative parts for ATVs and UTVs. With that in mind, Hunter and Cody Miller turned to Houser for racing parts to compete in the 2016 GNCC Series aboard BRP’s Can Am Maverick.

Recreational Off-Highway Vehicle Association Welcomes YANMAR as Newest Member

The Recreational Off-Highway Vehicle Association has announced YANMAR has joined the leading recreational off-highway vehicle (ROV) industry organization.

Outlaw 2 Tires from High Lifter

High Lifter’s groundbreaking Outlaw has innovative tread wraps all the way to the rim, increasing traction in deep ruts. The tire’s scooped treads maximize pulling, digging and paddling through deep mud and water.

Tradeshow Season Is Upon Us

2016 SEMA Show Preview [dropcap]C[/dropcap]an you believe it’s already October? The arrival of fall means many things, but for us here at MPN and Babcox Media, it means it’s tradeshow season. One of the big shows we attend is the SEMA Show out in Las Vegas, held this year from November 1 – 4 in

Bates Footwear 2017 Powersports Line

Bates Footwear has officially launched its 2017 Powersports Line, which includes two all-new models that are 100% sourced and manufactured in the United States, as well as an all-new cold weather boot and new colorways for select models.

End of Summer Leaves Industry Sluggish

[dropcap]O[/dropcap]ur latest survey of powersports dealers indicates that the retail sales environment in the powersports industry was sluggish in August. While dealers received a lift in traffic early in the month from end-of-the-year sales promotions, consumer traffic trailed off as the month continued. As a result, dealers were not able to materially improve their inventory