Arctic Cat continues to take event marketing to places unseen by its competitors including the SEMA Show in Las Vegas which ended last week.
SEMA show visitors were treated to the Arctic Cat UTV Experience which included the ability to ride along in a brand new 2017 high-performance Arctic Cat Wildcat X with RG Pro suspension piloted by a professional driver on a specially built off-road course located just outside the Las Vegas Convention Center’s South Hall.
“We continue to provide the Ultimate Off-Road Riding Experiences to our current and potential customers via exciting new event marketing,” said Greg Williamson, Arctic Cat Chief Marketing Officer. The SEMA show is the premier automotive specialty products trade event in the world, but are focusing more and more on the off-road segment of the industry. We couldn’t think of a better place to showcase the high-performance attributes of the new Wildcat X RG Pro to 100,000 plus high-performance enthusiasts!”
Along with Wildcat X RG Pro demo rides, Arctic Cat hosted an autograph session with Robby Gordon, launched their third Virtual Reality Video which features Robby Gordon and unveiled a brand new line of 30+ Wildcat SPEED accessories which were showcased in the SPEED Accessories booth in the South Hall.