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Research 101

Collecting data before implementing change is crucial

2009 Best Operator Club Performance

Year-end numbers for Top of the BOC members explained

Evidence-Based Dealership Management

Use thorough customer data to increase your bottom line

Motorcycle Business Myths: Why They’re Wrong and What to Do Next

What if we are wrong? What if our most deeply held beliefs about managing dealerships are at best misguided and at worst a complete waste of time and money?

Motorcycle Business Myths

Why they’re wrong and what to do next

Easy Street’s Still Closed

The new economy will chew you up if you’re not ready

Persuasion Power

15 ways to get a customer to sign on the dotted line

Leverage Your Hidden Marketing Assets

The holidays are approaching; get ready or perish.

Summer Sales Performance

Check if your performance numbers match some 20-group members

Thinning the Heard

What ideas can you steal from existing industries?

Spend Smart

A balanced, thoughtful advertising campaign is most effective

Profits Trending Up For May and June

Some of the 20-group dealers are seeing increased net profits

Doran Manufacturing 360M3 Tire Pressure Monitor

Let your customers know that proper tire pressure is essential to a safe ride; then suggest they check out Doran Manufacturing’s 360M3 tire pressure monitor specifically designed for trikes. Sure Sellers: • Continuously reads tire pressure data from valve stem-mounted sensors • Wirelessly transmits data to an easy-to-read LCD monitor • Visual and audible alarms

How Is 2009 Stacking Up?

Are you a leader of the pack, a follower or a straggler?

Get Your Customers In Here

Drive traffic into your store with direct-response advertising.

State Of The 20-Club

Learn how 20-groups are facing a tough economy.