Buggies Light Fire to the Off-Road Market
Unlike the scooter industry, which I often write about, there is a lack of information on buggies. There is no DOT, consumer safety board or even a consumer reports magazine testing these units in the United States. It’s caveat emptor for the dealers when they are doing research on a particular brand they wish to carry.
At Your Service
Your sales department may get customers through your door, but your service department keeps them there. “In these economic times,” says Tim Buechele, parts and accessory manager of Hammond (La.) Harley Davidson, “customers are paying more attention to preventative maintenance. They are investing in what they have, which means taking care of their existing vehicle.
Lifestyle of Longevity … Powered by the People
Chad and Dean take a closer look at some of the major players in the industry that have been playing the game for many decades and are sure to have staying power for years to come.
Online Shoppers
The majority of consumers search for and research powersports products online before walking into the dealership to buy. As a result, the more progressive dealers are educating themselves on how to handle those Internet quote requests when they arrive.
K&L Supply Powercycle Ignition Coil Tester
This month, Chris Tyree, the service manager over at MPN’s own Bill Little’s Unique Powersports, in Sullivan, Missouri took K&L Supply’s Powercycle Ignition Coil Tester for a spin.
Not Quite Perfect
What can your dealership do to thrive and survive in a challenging market?
More Than A Free Lunch
In this installment, the guys agree that year-round event marketing is key to gaining new customers and building lasting relationships with your loyal followers.
The Success Triangle
Knowledge, action and systems can be the difference in enjoying a successful profitable business in a really fun industry.
The Motorcycle Business Sucks … Clean Up Your Act
Chad refutes the doom and gloom rumors still running rampant in the industry, and Dean chimes in with some tips as to how you can keep your shop on top during lean times.
7 Key Digital Strategies
Seven powerful digital strategies that when implemented correctly will improve dealership performance.
Battling Turnover
Instead of being surprised and reacting to turnover, it’s a good idea to be prepared and expect it.
Let’s talk Numbers
Where Do You Stand? Running Real Dealer Performance Numbers.
Marginal Victories
Marginal Victories: Higher Volumes At Lower Margins Spell Trouble For Powersports Dealers
Wasps, Dogs and Price Fixing?
Wasps, Dogs and Price Fixing: Learn A Lesson From the Underdogs.
Heads Up!
Will Indy Helmet Highlights Offset Industry Low Lights? Random Musings From A Brain-Dead Observer
20-Clubs Go Virtual
Find A 20-Club To Suit Your Business Needs.