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Athena MD5 GPS Chrono

The MD5 GPS Chrono is a lap timer and data-acquisition system. It does not require any external sensors for lap timing, and is powered by internal batteries, making it an ideal system for powersports applications. A quick-mount housing is available for fixing the device onto the handlebar, with fat or standard bar fitments available. Get

Wire Plus Teardrop Seatpost-Mounted Electronic System

Wire Plus Powersports Electronics offers this ’08-‘09 teardrop-shaped seatpost-mounted system. This brand new system features a classic contemporary teardrop shaped chromed billet housing that mounts the power control module and ignition switch. Sure Sellers: • Assembly plugs into a pre-assembled harness • Shuts off just the front lighting when starting and leaves the taillights on

Five Triggers For Success

Don’t leave the success or failure of your business up to oil prices, or the general state of the economy. Here are Rod’s Five Triggers for Success in 2009.

Every day is New Year’s Day

Like New Year’s Eve evoking resolutions, our economic discomfort has awakened many dealers to the need for a crash-diet.

Tomorrow’s Dealer

Otis doesn’t think it’s gonna be much harder to buy a motorcycle in today’s economy, just that it’s gonna be the best and most customer-oriented salesperson that will help the customer feel good about pulling the trigger.

Destination Dealership: Steve Selzter Honda

Steve Selzter Honda Hits Home in Pennslyvania

An OEM Alternative

KYMCO USA Strengthens Its Bond With The U.S. Market

Identity Crisis

Have a written plan in place for securing data and responding to a security breach.

Dowco Guardian UTV Cover

The Guardian UTV cover lineup safeguards UTVs from damaging UV rays, ozone, tree sap, bird droppings and other elements. It’s designed to accommodate UTVs of various sizes, including sport UTV, standard two-passenger and four-passenger units. The covers also come with interior alarm pockets for added security. Sold separately, the alarm runs on a 9-volt battery

F&I Numbers

In today’s highly-competitive market, it is essential to have an effective F&I department to pick up the margins.

Working Word Of Mouth

Once you realize what a word-of-mouth campaign is and how they work, you can ultimately control, to some measure, the message of the campaign.

5 Common ‘Marketing Mistakes’ Dealers Should Avoid

By avoiding these common errors and committing to a budgeted direct response marketing campaign, your dealership can and will sell more units, make more money and have more fun!

Don’t Jump Yet: The Credit Crunch Takes a Bite out of the Motorcycle Industry

The housing market is in the tank. Gas prices are at all-time highs. Banks are reluctant to hand out loans. The economy is slow, and Americans are carrying record levels of consumer debt. You don’t have to be a rocket scientist to know this means that sales of luxury items like motorcycles are going to

The Virtual Biker Bar: Online Networks to Build Your Brand

Taking cues from the ongoing, phenomenal success of social networking sites like MySpace and Facebook, motorcycle dealers are creating their own online communities, where they can glean valuable feedback from customers, promote their brand and keep an eye out for future staff amid the online message posts. “It’s a good time to become a niche

Smart Systems

The impetus behind the development and refinement of systems in any business is to streamline operations, increase efficiencies and, thus, increase profits.

At Your Service: Your Service Department

Your sales department may get customers through your door, but your service department keeps them there. “In these economic times,” says Tim Buechele, parts and accessory manager of Hammond (La.) Harley Davidson, “customers are paying more attention to preventative maintenance. They are investing in what they have, which means taking care of their existing vehicle.