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Parts Unlimited Welcomes New South Central Region Sales Rep

Parts Unlimited is pleased to announce Mike Sidner as the newest sales rep for the South Central region covering West Texas.

Beyond the Sale: Are You Preparing Your Customers For a New Purchase?

The goal of every customer interaction is to secure a sale, but are you offering more to the customer once they walk out of the door?

Maxxis Ceros Tires Challenge Extreme Environments

The Ceros has a directional, smooth-rolling tread pattern that provides precision steering, straight-line stability at high speeds and predictable breaking.

Off-Road Racing Marks Industry Growth

“Now that Lucas Oil has taken over the Midwest short course racing scene, I think racing will be very strong over the next five years,” Corry Weller said.

Maxxis Liberty Engineered for Side-By-Side Performance

Inspired by light truck tires, the Liberty has an eight-ply radial carcass with a tread design that allows for ultimate control for both on and off-road terrains.

‘Wet’ Your Customer’s Appetite for Personal Watercraft

If your customers are reminded how much fun it is to ride a PWC, it might be all they need to make the decision to invest in one, whether it be new or used.

ATV, Side-By-Side Innovations Add Fun to Functionality

Not only are utility vehicles designed for hauling, herding and transportation, they can be fun, too.

New Maxxis Roxxzilla Tires Redesigned, Available for Pre-Order

Maxxis’ premiere tire, Roxxzilla, is re-energized with new sizes and new rubber compounds in the construction, making it a dealer favorite.

Johnny, CJ Greaves: Racing Becomes a Family Affair

Johnny Greaves is the only racer in history to win championships in all four professional classes. It is no wonder that Johnny’s son, CJ would follow in his footsteps.

Warn Industries Launches New Powersports Winch Lineups

Created specifically for the needs of ATV and side-by-side riders, AXON and VRX will bring new levels of technology, durability and performance to the powersports winch market.

CST Lobo Tire Exceeds DOT Standards

CST designed the Lobo tire for the rider who wants to cruise down the road or rip through desert-like terrain.

Tread Check: Worn Tires Put Drivers At Risk

With heavy use of off-road tires, it is important to remind customers to keep stats on tire wear in order to prevent risk from a worn tire not being able to perform at its full potential.

Tucker Introduces Tires, Shop, Service Catalog

In response to dealer demand, Tucker released a new addition to the family of catalogs: Tires • Shop • Service.

CST Stag Tire Built For All Terrains

Whether you’re a desert rider, rocky hill climber or rolling in hard pack or soft terrain, CST’s Stag tire is the “do-it-all” tire for UTVs.

Radial Versus Bias-Ply: Which Tire is Best?

Two types of ply can sometimes plunder a seller if they are not aware of the differences between a radial and bias-ply tire. When selling a tire to a customer, it helps to know what ply will best meet the customer’s needs.

Tucker Releases 2019 Catalog; New Brands, Products

Tucker has released its 2019 ATV/UTV catalog and announced the addition of new brands and products—with many exclusive to Tucker.