Prized Promos
To generate new and different promotional ideas, first list the goals you want to accomplish.
What Do I Need To Do To Put You In This Van Today?
The greatest risk for our industry is falling prey to the business practices that have earned the auto industry a negative reputation.
Manager Or Damager? Part II
It’s imperative that you take care of the quality employees you have. You need to manage, not damage, your staff.
Inside the Industry
S&S to celebrate 50th . . . BMW buys Husky . . . Electric UTV
Scooters & Trikes
Although they both appeared a half century ago, two old products are new concepts again.
He Wants One . . .
Help your customers pick out what they want and show them how to take it home.
Yeah, And You Owe Me One!
Five ways to effectively leverage the law of reciprocity and improve just about every dimension of dealership life.
Finally?
Is Harley-Davidson’s bloom fading? Are consumers deciding to wait? Are there simply too many choices?
The Road Less Traveled
Offer customers information and ideas to maximize their riding fun while minimizing wasted miles.
Dazed And Confused
Robin examines the epidemic of vintage bike fever in the marketplace.
The Brother-In-Law Syndrome II
Why being right isn’t enough… and why Machiavelli wasn’t all bad.
A Failure To Communicate
Blogs, flogs, MySpace friends, podcasts … Robin wades into techno-territory.
Pre-Paid Maintenance
The risks and rewards of selling pre-paid maintenance packages.
Sled Slowdown?
Pre-season secrets for increasing profitability in the snowmobile business.
Why Don’t They Do It, Part III?
Are you sending the right message? Additional ways to work through the issue of non-performance.
Always a Bridesmaid?
They say good news travels fast, but bad news operates at light speed . . . oops, make that warp drive.