Drag Specialties Heated Grips
Just because the mercury falls, it doesn’t mean riders have to stash away their bikes for the season quite yet. Hook them up with these season-extending heated grips from Drag Specialties. Sure Sellers: • Three-position heat control • Easy to adjust while riding • Internal wiring from left to right hand Retail Price: 149.90 For
Don’t Jump Yet: The Credit Crunch Takes a Bite out of the Motorcycle Industry
The housing market is in the tank. Gas prices are at all-time highs. Banks are reluctant to hand out loans. The economy is slow, and Americans are carrying record levels of consumer debt. You don’t have to be a rocket scientist to know this means that sales of luxury items like motorcycles are going to
Dakota Digital Speed/Tach Kits
Due to high demand, Dakota Digital has announced its first products for American IronHorse models. Kits are available to work with both the MCV-7000 series speed/tachometer gauges and the MCL-5000 series speedos. Sure Sellers: • All kits include a triple chrome plated, CNC-machined mounting bracket and a harness that plugs directly into the stock wiring
Cocoon Solutions ATVisible Cargo Line
Cocoon Solutions helps riders fight back against mother nature with the ATVisible cargo line. This all-weather wonder is completely waterproof and traps the heat from the engine. Designed with safety in mind, this $99.99 Cocoon allows complete mobility and will snap free in the event of an accident. For more info: Cocoon Solutions P.O. Box
Panic Is Dead
Business owners and managers become better suited at handling adversity over time, gaining the ability to listen to customers’ problems and respond with better solutions. This deadened sense of panic is, perhaps, the most important step in the development of any business owner/manager.
Euros From Tourers
Cash in on the Adventure Tourism Boom
The Magic Number
One of the hardest battles for a sales manager to wage is to achieve that crucial balance — the fight between getting all the money and giving the bike away.
P&A Numbers
This column explores the parts and accessories department dealer data and benchmarks.
How to Do Test Rides … Right!
Getting a prospect on a bike and in the wind can be the best tool to help a customer make the right purchase decision.
Multiples of Twelve
Defining the key target-ages of the American male as it applies to our business.
Explosive Sales
The best salespeople can’t be managed — they’re cannons, and cannons can only be aimed.
Pre-Owned Sales Numbers
Pre-owned units present additional sales and profit opportunities for your dealership.
Marginal Victories
Marginal Victories: Higher Volumes At Lower Margins Spell Trouble For Powersports Dealers
V-Twin Rumblings
V-Twin Rumblings: The Vibe From The V-Twin Expo.
Heads Up!
Will Indy Helmet Highlights Offset Industry Low Lights? Random Musings From A Brain-Dead Observer
How Full Is Your Tank?
Preparedness is paramount to survival in a tough market.