MPN Book Review
With school back in session across the nation, it seems only fitting for MPN to roundup top titles that you and your customers should add to your reading lists. Not so much into reading? Don’t worry, we’ve got a picture book or two on the list, and we’ve already written the book report for you!
Two-Wheeled Therapy
There’s a lot going on at Iron Horse Motorcycles. People are looking at bikes for sale, phones are ringing, the parts counter is busy and riders are leaving their bikes for service. It’s a pleasant, steady buzz, not a high-pressure frenzy, and while that energy vibe is partly due to southern hospitality and a location-based motorhead mentality, it also comes straight from the top.
Score One for Awareness
September’s cover guy Dave Perewitz brings his notoriety to Allstate’s Once Is Not Enough Program, making us all look twice at the insurance giant’s safety initiative.
Back to the Future: How History Can Save Harley Davidson
As family farms turned to dust and Wall Street bankers pancaked on concrete, Tom Sifton was turning fast Harleys into black gold. The wunderkind tuner’s modified Harley engines were faster than the factory’s best in 1926, and he moved his shop to San Jose, Calif., to transform it into a full-line dealership in 1933. What
Race Face
Jamie Little’s High-Test Trackside Reporting
A Family Affair
Laura and Brian Klock’s World Land Speed Record-Holding Clan
Product Knowledge And Customer Education Build Sales
Vince’s Motorcycle Store
Vintage Marketing: Old Bikes Build New Business
If you ride your restored bevel drive Ducati, Panhead Harley or Black Bomber Honda on a regular basis, you are probably used to being mobbed at gas station stops and motorcycle hangouts. A nice looking vintage bike just naturally stops traffic. “I was going to a military vehicle meet,” explains Robin Markey, partner in Bob’s
Latest News
Triumph’s 2009 North America Sales Top 10,000 . . . Yamaha Canada Names New President . . . Drag Names New Sales Rep
Staffing Issues
Are you appropriately staffed? The BOC offers guidelines and indicators to help you make staffing decisions.
Red Flag!
If your dealership is considering taking on a line of Chinese powersports products take care!
Nonnegotiable!
The practices that are absolutely essential to the operation of a successful sales department.