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Dainese Announces New Chicago Store Location and Grand Re-Opening

The grand reopening festivities will begin at Noon on Saturday, March 3. Famous helmet artist, Dave Walters from Ace Studio, will be painting custom pinstripes on motorcycle helmets and personal items.

DragonFire Announces Aggressive Pricing Strategy and New Products at Tucker Rocky Brand Expo

DragonFire has announced a remake of its image and an aggressive pricing strategy for 2018 by focusing on customers, their rides, and the release of new designs throughout 2018.

Triumph Unveils New Speed Triple S & RS

Aggressive, agile and purposeful; the Triumph Speed Triple created the performance naked category back in 1994 and coined the phrase ‘factory streetfighter’.

Rizoma Overhauls Catalog, Launches Line of Universal Accessories

The Rizoma catalog has been overhauled to better communicate the “soul” of the company, while at the same time providing a simple and clear guide for dealers, and an effective tool to inspire the end user in search of the details that will make their bike truly unique. 

Tucker Rocky Issues Letter to Dealers About Bankruptcy Status

Kenan Ikels, vice president of Tucker Rocky, recently issued a letter to dealers regarding their Chapter 11 status as they plan to emerge from it in Q1. The company filed Chapter 11 bankruptcy in November and has been working with vendors and creditors to restructure their debt.

Rizoma Launches BMW R nineT Racer Accessory Line

Rizoma has introduced a dedicated accessory line for the newest, most aggressive sibling in the R nineT family: The BMW R nineT Racer.

DOT & E-Marked Universal LED Turn Signals

These DOT & E-Marked Universal LED Turn Signals are powered by a single super bright LED, which draws only 1.1 watts.

Apparel Pro: The Best Of 2017

In this month’s column we highlight some of the segments covered over the past year. From commuter gear to full-face helmets, Alisa gives sound advice on selling and the technical aspects of all the gear your customers use.

OptionSoft Releases Sales Software Exclusively for Powersports Dealers

OptionSoft Technologies has released its powersport sales desking tool and fully compliant F&I menu. Now dealers no longer have to sacrifice profits for compliance.

MPN 2017 International Issue

In our second year covering the global motorcycle industry, things are not quite as rosy as they were at the end of 2016. Last year, more than a million motorcycles and scooters above 50cc were registered in European countries – a healthy 13.3% jump over 2015, according to Industrie-Verband Motorrad Deutschland eV.

Textron Off Road Goes Electric with 2018 Prowler EV/EV iS

The new 2018 Prowler EV and Prowler EV iS from Textron Off Road delivers premium electric vehicle performance for a full range of riders, according to the company.

Honda Announces 2018 Gold Wing

The much anticipated 2018 Gold Wing and Gold Wing Tour models was revealed during a special event at Santa Barbara, California’s MOXI Museum of Exploration and Innovation.

Rizoma USA and REV’IT! USA Form Exclusive North American Partnership

Strategic sales and marketing synergies are expected to help broaden both brands’ growing dealer networks across the North American motorcycle parts and accessories markets.

VP Racing Fuels Names Bruce Hendel Vice President of North American Sales

In this newly formed position, Hendel will be responsible for all North America Sales efforts in support of both VP Consumer Products and Race Fuel business divisions. 

Harley-Davidson Fall Riding Footwear Collection

The Fall/Winter ’17 Performance Collection from Harley-Davidson blends impressive performance features to a collection of boots built for the often unpredictable open road.

Harley-Davidson Makes the Dyna Irrelevant

After 25 years in the lineup, Harley shocked their dealers with the news that the Dyna was done. Ditto for the V-Rod after its 16-year production cycle.