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Sportsman Country to Enter EV Market

“We haven’t forgotten our powersports roots, but we believe the addition of Kandi electric vehicles will confirm our credibility and give dealers crossover.”

Eric Anderson and Jim Woodruff Re-elected to MIC Board of Directors

Eric Anderson and Jim Woodruff were re-elected by members of the Motorcycle Industry Council to serve on the Board of Directors, representing the aftermarket and allied trades members.

Apparel Pro: Textile Street Apparel

The evolution of the motorcycle jacket over the last 100+ years has been fascinating. From leather jackets that originated from other industries like aviation to the advent of man-made super fabrics, armor and waterproofing.

Gearing Up: MIC Offering Online Training Courses

We got a call from the MIC about our coverage of Textile Street Apparel this month. They told us that they will be offering free Gear Up University online courses that will teach you how quality motorcycling gear can not only save a life but enhance your customers’ riding experiences so they can ride through

Brooks Leather Sportswear Celebrates 55th Anniversary of its 511C Jacket

The 511C is the original rider’s jacket with a timeless style. Made right here in the USA, this premium cowhide leather jacket has a full action back, a zip out insulated liner plus two zippered outside pockets and one inside pocket.

Track Days: Preaching To The Choir?

Say “track day” and visions of go-fast guys on crotch rockets wearing Rossi and Marquez replica leathers and lids probably flash from your subconscious. Ditto for the dirt dealers who envision local pros dressed like Dungey blitzing your customers through the whoops. This dynamic is shifting, however. While the typical track days continue to preach

MIC’s PowerLily ‘Gas Tank’ Looking for Mentors

The MIC is looking for a few good mentors. Odds are, you may have had a helping hand or two on your way to the top. Perhaps the PowerLily Gas Tank program can be an opportunity for you to return that favor. The PowerLily “Gas Tank” is similar to “Shark Tank,” where aspiring entrepreneur-contestants make

PowerLily Gas Tank Mentorship Program Continues in 2017

PowerLily is a network of professional women in the powersports industry. PowerLily is committed to expanding opportunities for women in the powersports industry and by providing programs for professional growth, education and leadership opportunities. PowerLily is an MIC Aftermarket subcommittee.

First-Ever PowerLily Gas Tank Mentorship Program Created to Foster Powersports Entrepreneurs

PowerLily entrepreneurs with great ideas for new products and services will get help from the new Gas Tank mentorship program that will teach them how to create winning business plans that they will pitch, in-person, to influential leaders in the powersports industry.

Women in Powersports Invited to PowerLily Breakfast at AIMExpo

Leave the guys behind this time. It’s women only at a special breakfast open to all females in the powersports industry, held at this year’s AIMExpo in Orlando.

Your Dealership can be a Resource for Classic Bike Owners

Like many dealers, you have watched the growth of the vintage movement over the last 20 years with interest and possibly some alarm.

2014 SEMA Show Preview

Opportunity Knocks for Dealers Who Attend SEMA Nov. 4-7

AMA Supports IRS Decision to Rewrite Nonprofit Rules

The American Motorcyclist Association supports an Internal Revenue Service decision to rewrite its proposed rule that would have redefined political activity and severely restricted how nonprofit groups, such as the AMA, are allowed to spend money and interact with members.

When To (And Not To) Work On A Vintage Motorcycle

A lot more goes into working on vintage bikes than you may think. Read on to decide if this niche market is right for your dealership.

American Motorcyclist Association Says More Study Needed on E15 Fuel

In a testimony to the House Subcommittee on the Environment during a hearing on “Mid-Level Ethanol Blends: Consumer and Technical Research Needs” on Feb. 26, Wayne Allard, AMA vice president for government relations, said that motorcycles and ATVs should be part of any scientific study into the effects of E15 on engines to ensure that the new fuel blend won’t damage those engines.

Building Resilience: Bounce Back from Inevitable Rejection- Part 1

The greatest salespeople aren’t great because of their ability to handle when customers say “yes.” They are great because of their ability to handle what happens when they hear the word “no.” The difference is that successful salespeople either consciously or subconsciously have methods for bouncing back.