Apparel Pro: Textile Street Apparel

The evolution of the motorcycle jacket over the last 100+ years has been fascinating. From leather jackets that originated from other industries like aviation to the advent of man-made super fabrics, armor and waterproofing.

MIC’s Gear Up University is offering free online training for powersports retailers. Students who complete the courses can also be rewarded with incentives and/or spiffs from members of the MIC Rider Safety Subcommittee.

The evolution of the motorcycle jacket over the last 100+ years has been fascinating. From leather jackets that originated from other industries like aviation to the advent of man-made super fabrics, armor and waterproofing. While the numbers of new bikes sold per year are of grave concern to everyone in the motorcycle industry, those numbers don’t seem to affect the apparel developers who keep making better, more innovative and more protective moto clothing each and every year.

Most of the motorcycle product developers I know work behind the scenes making these innovations and are rarely public figures. The majority are motorcycle riders themselves (they have to be!) and come up with their ideas based upon real-world experience. Not all ideas are good ideas, and that’s why most apparel companies make several revisions to their product samples before anyone outside their cubicle sees a pre-production sample.

Smart apparel developers solicit information from their dealer base when restyling an apparel item or when developing new styles and new features. You dealer employees are essential to this process because you’re the front line with consumers. They tell you what they’re looking for when they want to make a purchase – and they give you heaps of information when an existing product has failed them. This information is incredibly valuable to your suppliers.

Cameron Coltrin, Fly Street and Highway 21 sales and apparel specialist, travels the country visiting dealers educating dealers about Fly’s products and asking for feedback. A result of gathering intel, this year Fly launched the Strata jacket, a three-layer textile jacket that is designed to span four seasons.

Like most motorcycle product developers, Fly Street’s Cameron Coltrin works behind the scenes testing products and visiting dealers to get feedback. A result of his intel gathering is the Strata jacket, a three-layer jacket that is designed to span the four seasons.

“With the Strata jacket we really wanted to do a three-layer piece,” said Coltrin. “Inside of that textile shell we have a full mesh jacket. It comes with removable CE armor and you can remove it from the shell jacket and put it into the mesh jacket. Both jackets can be worn together or separately. The 120g thermal vest can be zippered into both the outer jacket and
the mesh jacket.”

Here is where learning from a rep or a product specialist pays off for people in the apparel department. Most other pieces on the market have a mesh jacket on the outside with a rain liner on the inside. The Fly Strata has the rain layer on the outside. But on a hangar the jacket looks like any other textile jacket.

“The dealers who really do the best with this jacket are the ones who take the time to know it and embrace it,” continued Coltrin. “If a customer comes in who is looking to buy just a textile jacket, or a mesh jacket, here the dealer has a great tool to sell to the customer in the Strata. Instead of coming back in two months and having to buy another jacket when the weather cools off, the Strata can be presented as the solution to both for only $259.95.”

It took many meetings and several designers to come up with the innovative idea at Fly, but it was worth it in the end. That’s how it works at most apparel companies – rider-developers brainstorming, riding and taking feedback from dealers. Really listen to your customers when they tell you their product wishes, complaints and all, and pass on the feedback. Your conversation might just be the seed for the next brazen innovation in motorcycle apparel.

You May Also Like

Forcite’s Hi-Tech Helmets Now Available in the U.S.

Forcite MK1S capabilities operate as a system to provide an engaged and connected riding experience.

Forcite helmet

Forcite and Tucker Powersports have announced the availability of Forcite MK1S, the world's most advanced motorcycle helmet, through powersports dealerships in the U.S. The highly sought-after Forcite MK1S touts a first-to-market smart helmet system and advanced features in audio, visual and road alert systems for motorcycle riders.

FLY Racing 2023.5 Kinetic Mesh Line Available Now

The new line features lightweight, breathable material for hotter weather.

FLY Racing, Kinetic Mesh Line
Polaris Slingshot Introduces New Lifestyle Clothing Collection With 2 Distinct Styles

The 2023 spring collection of unisex casual wear draws inspiration from the vehicle lineup in terms of colors and styles.

Polaris Slingshot 2023 spring apparel, casual wear
Z1R Nightfire Camo Vest

This is a new style of vest.

Nightfire camo vest
Joe Rocket Women’s Curve Jacket

Designed by a woman for women.

Curve Jacket

Other Posts

REV’IT! Spring/Summer 2023 Offtrack 2 H2O

REV’IT! Offtrack 2 H2O: always in control, always in the moment.

Offroad 2 H20 Jacket
T3 Youth Helmets

The T3 comes with an adjustable visor and removable/washable liner as well as cheek pads for repeated comfort.

T3 Helmets
FIRSTGEAR Palisade and Reflex Apparel

Delivering features for diehard riders.

Z1R Rain Suits

The new suits for men and women are redesigned and come in three colorways.

Rain suits