You Owe Me Another One!
Six more ways to effectively leverage the law of reciprocity and improve just about every dimension of dealership life.
He Wants One . . .
Help your customers pick out what they want and show them how to take it home.
Yeah, And You Owe Me One!
Five ways to effectively leverage the law of reciprocity and improve just about every dimension of dealership life.
Damn The Critics, Go Sell Something!
Robin predicts rising gas prices will boost the commuter-based scooter market.
Telephone Skills For The Sales Department
Want to see your closing ratios jump from 20% to 50% to 70%? Learn how to effectively set appointments with your telephone shoppers.
The Road Less Traveled
Offer customers information and ideas to maximize their riding fun while minimizing wasted miles.
We Don’t Need No Stinkin’ Film
A photography seminar is an ideal way to attract riders to your store.
Brother-In-Law Syndrome III
Want to get things done in your dealership? Making your great ideas a reality is an art form.
Shaken Or Stirred?
Like a martini, a high-performance sales team requires mixing things up.
Dressed For Thrills
Sportbike Gear Guide — Photos by Joe Bonnello
Dazed And Confused
Robin examines the epidemic of vintage bike fever in the marketplace.
Dealing With The “Verts”
How to identify which personality type you’re dealing with – introvert or extrovert – and change your sales method accordingly.
The Brother-In-Law Syndrome II
Why being right isn’t enough… and why Machiavelli wasn’t all bad.
WIIFM
What’s in it for me? — the central theme in the agenda of every customer who has ever had to make a buying decision.
A Failure To Communicate
Blogs, flogs, MySpace friends, podcasts … Robin wades into techno-territory.
Relative Vs. Absolute
Maybe running a successful dealership really is rocket science?