Search Engine Optimization Made Easy
Optimizing a website is not a one-time deal; it’s a continuous process that you must commit to doing on a quarterly basis, especially if you want to maintain or improve your current search engine ranking. SEO should be a high priority line item in your marketing budget, and you should never put it off until later.
50 Below, an ARI Company, Upgrades Platform for Powersports Dealers
Highlights of the upgrade include expanded connectivity with ADP Lightspeed, a mobile-optimized parts lookup option, enhanced inventory pages and more.
Summer Service Sales Strategies
Incentives, promotions and other methods to make your shop a summer destination for customers.
Lean & Mean: The New Wave of Custom Motorcycles
We explore how one bike sparked a movement of unique, hand-built, custom creations – and how that movement still thrives today.
Check All the Nuts and Bolts
Everyone knows how important oil and air filter changes are to the health of a bike. Checking the condition of brakes, greasing the pivot points in the frame and keeping clean fuel in the intake system all top the list of tasks that must be done to make sure customers’ rides are ready to go
Royal Enfield Opens New Plant in Orgadam, India
The motorcycle manufacturer recently has witnessed a huge surge in demand, recording a growth of more than 50 percent for each of the last two years. The plant will eventually be capable of producing more than 500,000 motorcycles annually.
Parts Unlimited/Drag Specialties’ Inaugural East Regional Showcase Yields Large Turnout
Parts Unlimited and Drag Specialties recently visited King of Prussia, Pa., for its inaugural East Regional Showcase. A large audience from across the Eastern United States gathered to learn about the latest products each exhibitor had to offer, making the first-time event at Valley Forge Casino Resort a huge success.
Shaft Drive Systems Maintenance for Motorcycles
Six ways to keep your shaft drive systems up to snuff.
Social Media Management
Facebook is by far the most utilized social channel by dealers, and with good reason: it has the highest number of subscribers in every single demographic. This means you should dedicate at least 50 percent of your social media marketing time to Facebook efforts, which includes Promoted Post Advertising campaigns. Google+ and Twitter are the
RP Advanced Mobile Systems Launches New LTATV Strike and Mobility Vehicles
The first of three vehicles to be announced is the RP Advanced C2 Strike Mobility Commander. This vehicle fills the commander’s needs for a C2/C4 vehicle that is low cost, lightweight and can be deployed by fixed and rotary wing aircraft quickly and easily to the battlefield.
The two additional vehicles will be based on the Can-Am 101 HP Maverick 1000 in both two- and four-passenger configurations. All three vehicles will be unveiled in booth 450 at the upcoming NDIA SOFIC show in Tampa, Fla.
Parts Unlimited Releases 2013 Watercraft Catalog
The publication showcases apparel, accessories, tools and parts for all types of PWC and their riders. It features up-to-date applications and technical information.
Parts Unlimited Releases 2013 ATV & UTV Catalog
The catalog offers top-of-line products for riders of all types and their machines. It features up-to-date information on the latest parts and accessories for powersports applications.
MIC Welcomes Dealers
In February, the Motorcycle Industry Council (MIC) began welcoming dealers into its membership for the first time in its long history. Editor Colleen Brousil explains why you should look into joining.
Making the Most of Your Auction Experience
From live auctions to online bidding, the world of auctions can be a valuable asset to you and your business.
Vee Rubber Adds New Hires to Team
Gary Latimer, owner of Race Tools in Brockport, N.Y., joins the company as race coordinator. He will support sponsored riders and cultivate new riders to the company. Dan Leale has been appointed as marketing coordinator, assisting with product reviews, press releases and Web updates.
Motorcycle Industry Council Webinar Series Focuses on Marketing Strategies
In an effort to help new MIC dealer members grow their businesses, the Motorcycle Industry Council is hosting six webinars conducted by growth strategist, best-selling author and motorcycle enthusiast David Nour. The hour-long, monthly, interactive webinars focus on Nour’s specialty: social market leadership. At their core, they are designed to help businesses market themselves more effectively.