Working Word Of Mouth
Once you realize what a word-of-mouth campaign is and how they work, you can ultimately control, to some measure, the message of the campaign.
Tracking Sales Numbers
Having a solid business plan and sticking to it can give you positive results in the long run.
EVS RC-Evolution Race Collar
Because compressional forces dish out injuries that are a heck of a lot worse than your average pain in the neck (like your teenage son for example), EVS has designed the RC-Evolution with the assistance of top orthopedic professionals to help reduce crash-related neck injuries. Sure Sellers: • Newly designed combination of absorption, diffusion and
RK Excel Pro Series Wheelsets
Excel’s Pro Series Wheelsets feature lightweight universal billet aluminum hubs with interchangeable drive and brake carrier ring adapters. Stainless steel eight-gauge spokes and spline driven aluminum nipples are strong and lightweight. The Wheelsets include prefitted lube-packed bearings, custom steel seals and dowel pins, plus a free spoke tool. Hub and carrier rings are available in
Metropolitan Vacuum Air Force Blaster
Jamie Welnicki and the crew over at Jim Moroney’s Inc., in New Windsor, New York, cleaned up their acts for this month’s review of the Metropolitan Vacuum Air Force Blaster SideKick.
Total Store Gross Margins
Steve discusses a key indicator of survival in any dealership: total store gross profit margins.
Safety Sells: V-Twin Rubber Roundup
He’s got a full tank of gas and a fresh change of oil, but when was the last time Joe Average checked his tires? “We always tell riders to check their inflation regularly because air is to a tire what oil is to an engine,” says Continental’s Greg Reich. “Proper inflation keeps the tire at
12 From 20:
Mark shares his mistakes and successes after two decades in the business.
Not Quite Perfect
What can your dealership do to thrive and survive in a challenging market?
Service Department Numbers
This column explores service department dealer data and benchmarks.
P&A Numbers
This column explores the parts and accessories department dealer data and benchmarks.
Finance & Insurance Numbers
F&I should be one of the most profitable areas of your business.
Pre-Owned Sales Numbers
Pre-owned units present additional sales and profit opportunities for your dealership.
Battling Turnover
Instead of being surprised and reacting to turnover, it’s a good idea to be prepared and expect it.
Let’s talk Numbers
Where Do You Stand? Running Real Dealer Performance Numbers.
Marginal Victories
Marginal Victories: Higher Volumes At Lower Margins Spell Trouble For Powersports Dealers