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Loretta Lynn’s Ranch Affected by Flash Floods

Two weeks ago the sport of motocross was celebrating its 40th Anniversary at the home of country legend Loretta Lynn in Hurricane Mills, Tennessee, located a mere seven miles from the small town of Waverly, Tennessee, and welcoming Loretta Lynn herself as an American Motorcyclist Association (AMA) Hall of Fame Inductee to the Class of 2021.

Powersports Associations Expand Government Relations Team

Don Amador will lead efforts in the western states.

Don Amador
New Moto Guzzi V85 Range

The iconic Moto Guzzi travel enduro undergoes a thorough revamp and debuts in three new variants, each boasting a distinct, bold personality.

Moto Guzzi V85 TT Travel
Ducati Superquadro Mono

The new benchmark among single-cylinder road engines.

Superquadro Mono engine
Polaris Reintroduces Purpose-Built Ranger and Sportsman Models

2023 offerings include refreshed style and unmatched capabilities to exceed the needs of their customers on the job or out on the trails.

Polaris Ranger SP 570 NorthStar Edition
Equipment and Vehicle Prep Tips for Fall Hunting Season

Hunting season is here, and for avid hunters, that means planning, gearing up and getting into the wilderness. Outdoor enthusiasts at Lucas Oil offer advice on essential prep and products to make the most of the season.

Lucas Oil, oil, hunting season products
4 Things to Look for in a GPS Tracker

Selling buyers on something that only might happen is a tough sell. Here’s how you can make it easier.

GPS tracker, navigation
Preparing for a Snowmobile Trip

My first experience snowmobiling taught me some important lessons you should share with your customers.

Snowmobile trip
Introducing ‘Leathered’ – The New Autobiography from MotoGP Legend John Hopkins

LEATHERED: A LIFE TAKEN TO EXTREMES ON AND OFF THE BIKE is the autobiography of John “Hopper” Hopkins, one of the most talented and popular moto racers.

God, Tom Landry, John Lennon & Riding Choppers

The motorcycle industry is in a stable place right now, considering all the crazy things that have happened in the last year.

Surge in Global Demand for Personal Mobility Brings Momentum to Two-wheeler Industry

Two-wheeler sales across the globe are rapidly gaining momentum, even faster than passenger vehicles. The study examines the COVID-19 impact on production, sales and OEM strategies.

Exceeding Customer Expectations in the Finance Office

Expectations about where the industry would be at this time in March were grim, but the social distancing-friendly nature of powersports vehicles proved our expectations to be incorrect – and for good reason.

Gates Expands G-Force RedLine CVT Belt Portfolio

This portfolio expansion builds upon the successful performance of an initial 10 G-Force RedLine CVT belts in field testing and overwhelmingly positive feedback from professional race teams and enthusiasts over the past eight months.

Monster Energy Supercross to Resume Racing on May 31

Feld Entertainment, Inc. announced that the Monster Energy AMA Supercross, an FIM World Championship, will resume racing at Rice-Eccles Stadium in Salt Lake City, Utah on May 31, and will run through June 21.

It’s Hard to Dig the Well When You Are Already Thirsty

While I believe this economic downturn will not be as severe as 2008 for a lot of reasons and, even though it will be a much shorter recovery, we will have a downturn none the less.

On the Prowl with Can-Am Factory Racer Landon Wolfe

Landon Wolfe, who spent much of his teen years honing his off-road racing skills within the Grand National Cross Country (GNCC) series, capped off the 2019 season by acquiring his first 4×4 Pro ATV class title and third total series ATV championship in all.