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Moto Guzzi 2021 V7

More than fifty years after the launch of the first unit, Moto Guzzi is proud to present the new V7, the most recent chapter of a unique history.

Harley-Davidson Delivers Best 3rd Quarter Net Income Since 2015

Harley-Davidson, Inc. announced further progress implementing The Rewire, a critical overhaul of its business, setting a strong foundation for the company

Engine Ice Congratulates Sponsored Racers on a Successful 2020 Monster Energy Supercross Series

Engine Ice Hi-Performance Coolant, the premier choice for powersports coolant and antifreeze, would like to congratulate their supported racers and teams on their excellent 2020 Monster Energy Supercross Series.

Harley-Davidson Announces 1st Quarter 2020 Results, COVID-19 Response Actions

Harley-Davidson, Inc. reported first quarter 2020 results and provided an update on the actions it has taken to address the impact of COVID-19 as it restarts production and begins moving toward recovery.

Gates Introduces Innovative Off-Road Belt

Gates G-Force RedLine CVT belts are engineered from a patented, fiber-reinforced Ethylene Elastomer compound, providing maximum transverse stiffness and unmatched heat resistance which allows for increased durability, greater load-carrying capability and a higher effective operating temperature.

FIN Recovers 2018 Harley-Davidson Street Glide

Hotel parking lots can be a dangerous place to park any bike. Luckily for this bike owner, Find It Now GPS was installed on his Street Glide before this road trip started.

Polaris Introduces Rapid Rope Recovery to PRO HD Winch Lineup

Polaris Industries Inc. recently introduced the Rapid Rope Recovery feature to its current PRO HD Winch lineup and expanded the PRO HD Winch into the SPORTSMAN and ACE models.

Suzuki Named Dinner Sponsor for 2017 AMA Motorcycle Hall of Fame Induction Ceremony

The American Motorcyclist Association announced that Suzuki Motor of America Inc. will be the dinner sponsor for the 2017 AMA Motorcycle Hall of Fame Induction Ceremony on Sept. 22 during the American International Motorcycle Expo at the Greater Columbus Convention Center in Columbus, Ohio.

AMA to Celebrate 2017 Hall of Fame Inductees Sep. 22 in Columbus

The ceremony, which takes place in conjunction with the American International Motorcycle Expo, will officially induct FMF Racing founder Donnie Emler Sr., off-road racing champion Eddie Lojak Sr., world motocross champion and Road 2 Recovery founder Bob Moore, racer and filmmaker Peter Starr and racer, team owner and publisher John Ulrich.

Goodbye 2016, Hello 2017

Our latest survey of powersports dealers indicates that the retail sales environment improved sequentially but on balance remained weak to close out the year. For many powersports and motorcycle dealers, the end of 2016 couldn’t arrive soon enough, as end-markets were choppy and consumers were generally more price sensitive than at any point since the

EICMA 2016 Promises Motorbikes Never Seen Before, Technology and Innovation

The 74th edition of EICMA to be held at Rho Fiera from November 8-13, promises to be full of innovations and surprises both for visitors and exhibitors. As always, the event guarantees standards of excellence from the presence of all the top brands in the 2-wheels sector.

Shifting Gears December 2015

Our friends at MotorcycleIndustryJobs.com report a record year for the number of “Help Wanted” ads placed in the past 12 months. We have tracked some of the highlights of this year’s new hires going back to January.

Shimano’s Second Annual Moto Athlete Road Ride a Success

With the AMA Supercross series in the midst of its California leg, Shimano hosted its sponsored motorcycle athletes and industry friends on a road bicycle ride from its U.S. headquarters on January 18, the day after the Anaheim 2 Supercross round. The second annual Shimano Moto Athlete Road Ride attracted an impressive turnout of participants who took part in the 20-mile ride.

Wiseco Announces Two-Stroke Giveaway for 80th Anniversary

All proceeds go to the Road 2 Recovery foundation and their efforts in helping injured riders.

Pre-owned Powersports Check List

As we near the end of the pandemic craze, it’s time to reevaluate pre-owned inventory strategies.

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Loretta Lynn’s Ranch Affected by Flash Floods

Two weeks ago the sport of motocross was celebrating its 40th Anniversary at the home of country legend Loretta Lynn in Hurricane Mills, Tennessee, located a mere seven miles from the small town of Waverly, Tennessee, and welcoming Loretta Lynn herself as an American Motorcyclist Association (AMA) Hall of Fame Inductee to the Class of 2021.