fbpx

4 Things to Look for in a GPS Tracker

Selling buyers on something that only might happen is a tough sell. Here's how you can make it easier.

The parts and accessories market for powersports vehicles and motorcycles is expected to surpass $14 billion by 2027. Add-ons are already crucial profit drivers for powersports dealers, but maintaining a grasp on a piece of that aftermarket pie is difficult if the products you offer don’t meet your buyers’ quality standards. Consider the challenge of selling GPS trackers.

There are hundreds — if not thousands — of tracking devices available in the market. It can be overwhelming for you and your customers deciding which is the best option.

Your finance and insurance (F&I) managers have almost certainly heard some of these objections if you already offer similar units:

  • “I’ve never had anything stolen before. I probably don’t need this.”
  • “My vehicles will be locked in my garage when I’m not using them. They’ll be safe.”
  • “Does this mean your dealership can track my location? I don’t like the sound of that.”


While a good closer can and should overcome basic objections, that doesn’t mean you should offer your customers a substandard product. Offering a great product that your managers believe in makes closing much easier.

So, what capabilities and benefits should you be looking for in a GPS tracker? What will your customers want to see? Here are four things you should expect from a tracker that your customers would want — and that you’d put on your own vehicles.

Locates Vehicles on Demand

The first thing you should look for in a tracking device should be quite obvious: It needs to be able to pinpoint a vehicle’s location at a moment’s notice. While a buyer might be reluctant to purchase a unit if he or she has never experienced a vehicle being stolen, that pain will be very real when it does happen. It’s a violation of your sense of security and your peace of mind.

At minimum, a good GPS tracker should be reliable, effective and able to find vehicles on demand. Here are some questions you should ask your vendors:

  • Does the tracker provide real-time updates, or is it limited to when the vehicle is turned on or off?
  • Does the vendor provide the customer a 24-hour recovery guarantee?
  • How long does it take for the buyer to get help or location information?
  • Who does the buyer contact for support? The vendor or the dealer?

The faster the customer gets the vehicle back, the more likely it’ll be in repairable condition.

Saves Small Powersports Batteries

One of the biggest red flags to watch for in tracking units is the amount of battery power they use. Many trackers are designed for large automobiles and can drain small powersports batteries quickly. Nobody wants to be stranded on a remote trail with a dead battery. Offer your buyers a tracker that’s designed specifically for powersports vehicles like motorcycles, ATVs and personal watercraft and isn’t too taxing on batteries.

Also, ask your vendor if the device can be used to monitor battery levels remotely. Powersports vehicles aren’t like normal vehicles and often aren’t driven routinely. As a result, the batteries can slowly drain simply by sitting dormant. Look for a GPS tracker that can provide the owner with real-time battery status updates, so they can be sure they’re charged for the weekend.

Enhances Ownership Experience

Convincing customers to invest in an add-on for something that might happen can be a tough sell. It’s important to educate them on how a tracking device can enhance their ownership experience beyond recovering stolen vehicles. The unit you offer should have features to back up your sales pitch.

For example, you could present the following scenario to your buyers: They’re out cruising unfamiliar back roads with a group of motorcycle-riding friends. With a desire to explore and feel free, they didn’t rely on GPS navigation and went where the road took them. They stopped at a hole-in-the-wall café and later took a turn down a beautiful, winding trail canopied by large oak trees. It was a fantastic ride, but by the time they returned home, they couldn’t remember the exact location of that awesome café or trail.

A GPS tracker should offer more than recovery. It should be able to put a map of that day’s route right in the palm of your buyers’ hands. Then they can feel free to explore and return to their favorite spots later.

Generates Profit

When offering add-ons, the end goal is to make money for yourself and your dealership. Offering your buyers something they want helps you move units and drive profit. For example, an F&I manager at Freedom Powersports McKinney sells around 20 GPS units per month. He even installed a tracker on his own personal watercraft.

Selling a GPS tracker that locates vehicles on demand, enhances buyers’ ownership experience and conserves powersports batteries is the way to generating the add-on profit you seek.


Matt McAfee is the national sales manager of MOGO. For the last eight years, he’s helped automotive and powersports dealers protect and manage their assets. Before that, he spent more than 15 years working in a variety of departments in automotive dealerships, building hands-on knowledge that has guided him in helping dealers be more secure and efficient.

You May Also Like

The Future of Buying: Navigating Powersport Consumer Trends

Insights into a study on the future of powersport shopping.

Future of Buying Study

In late summer/early fall of 2023, Rollick conducted a "Future of Buying" study to understand consumer shopping behaviors in the outdoor recreation space, receiving feedback from nearly 27,000 participants. 

The study, which had an impressive response rate of up to 30% in some cases, was enabled through collaboration with 27 Rollick clients across the powersports, RV and marine industries. The findings aim to communicate how consumers interact with brands and dealers and the technologies utilized during their shopping experience.

Establishing the Right Pay Plan for Your Dealership’s F&I Team

In an industry where skilled F&I professionals are in high demand, an attractive, fair and equitable pay plan becomes a key tool.

Motorcycle dealership F&I
Elevating Your Sales Game Through Parts Packaging

Breaking down the art and science of a well-designed, customer-focused, profit-friendly parts package.

Fostering an F&I Culture That Sells

Dealership success hinges on the ability to cultivate a strong F&I culture.

Increasing Profits Through Accessorizing

Go out and find the units to dress up — there’s lots of extra profit to be made.

Other Posts

Monimoto Launches New GPS Tracker Designed for Off-Road Use

The Monimoto 9, a dust and water-resistant unit designed for the needs of UTV/side-by-side owners, is praised for its durability.

monimoto-9-feature
Boundless Rider Launches Safe Rider Program

The Safe Rider Program utilizes AI-powered crash detection technology to provide real-time emergency response coordination.

Boundless Rider logo
Segway Powersports and Octane Shift Gears With Strategic Financing Partnership

Effective, April 1, 2024, prime and non-prime consumers are eligible for financing on Segway’s entire range.

Octane, Segway Powersports
Octane Redefines Powersports Lending With Dealer Portal 2.0

Dealer partners can deliver an even faster, easier financing experience for their customers.

Dealer Portal 2.0