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Mustang 35th Anniversary Campaign Takes Off In Daytona

New products, a new look and a new catalog commemorating Mustang’s 35th anniversary milestone kick off a yearlong celebration from the seat manufacturer, all starting at Bike Week when the campaign officially takes off on March 6th in Daytona.

Bell Helmets Announced as Official Helmet Sponsor for Ricky Carmichael Daytona Amateur Supercross

Bell Helmets has announced it will be the official helmet sponsor and the presenter of the Holeshot Award for this year’s Ricky Carmichael Daytona Amateur Supercross held inside Daytona International Speedway in Daytona Beach, Florida, on March 8 and 9.

Roland Sands Design Brake Calipers

RSD has taken the best of brake caliper technology, high quality precision machining and trademark styling to create the next step up in braking power for a V-Twin. With GP racing architecture and weight distribution, the extra rigidity maximizes the effort at the brake lever.

Consumer Confidence

I received a copy of the Consumer Spending Report the other day, which is geared toward retail chain stores and restaurants.

Bahn and Jim Nasi Customs Collaborate on Custom Bagger

Bahn and Jim Nasi have joined forces to craft a knockout custom bagger for Daytona Bike Week. Nasi will unveil the build with Bahn in the Crusher Performance tent at Destination Daytona on Sunday, March 8.

Dishing the Dirt!

Dirt is for taters, at least according to conventional urban street bike wisdom.

SpeedMob Inc.: Passionate Group of Enthusiasts Take a Different Approach

It is hard to believe that SpeedMob, Tim Calhoun’s newest powersports venture, is only nine months old.

SHOT Show in the Crosshairs for Powersports?

SHOT (Shooting, Hunting, Outdoor Trade) Show fills the entire Sands Convention Center in Las Vegas with more than 1,600 exhibitors, covering more than 630,000 square feet.

Suzuki Releases MotoGP Inspired 2015 GSX-R1000 ABS

Commemorating the marque’s 2015 return to MotoGP racing, the new GSX-R1000 ABS is dressed in Suzuki Racing Blue to express Suzuki’s spirit and passion for racing.

Victory Set to Unveil its Magnum X-1 with Godsmack at Daytona Bike Week

Victory Motorcycles will rock Bike Week 2015 in Daytona Beach with the newest member of its Bagger family – the Magnum X-1 – during an exclusive party featuring multi-platinum hard rock titans Godsmack.

Ducati Revamps its 2015 Riding Experience

The 2015 edition of the Ducati Riding Experience, the riding school that Ducati has been organizing for over 10 years, is now taking enrollments. The DRE has four distinguishing factors that put it in a class of its own – a group of internationally renowned instructors, legendary racetracks, tried and tested tuition methods, and all-inclusive packages.

Shifting Gears: Printing All The News That Fits

Here is the latest dirt from around the off-road market: Motocross legend Mike Bell is on a roll … literally.

ICON RAIDEN DKR Boot

The RAIDEN DKR Boot was built to tackle the footwear requirements of adventure riding. Its sleek profile, based on GP boots, is mated to an athletic EVA/rubber bottom unit. This combination provides excellent control and feedback.

2016 Wolverine R-Spec

Last month, Yamaha Motor Corp., USA hosted a rather impromptu media tour ostensibly to highlight the company’s UTV manufacturing capabilities in its Newnan, Georgia, plant.

2015 Los Angeles Calendar Motorcycle Show

The 2015 LA Calendar Motorcycle Show continues its now 24- year tradition as the premier outdoor street bike event in America as it rocks the legendary Los Angles bike hangout and party zone, the Sagebrush Cantina in beautiful downtown Calabasas, California.

Works Connection 2015 CRF450R Factory Edition Black Radiator Braces

Go all in with Works Connection’s Factory Edition Black Radiator Braces for the 2015 Honda CRF450R. Manufactured in the U.S.A. from aircraft grade aluminum for strength and reliability and then finished off in durable satin black powder coat for stunning good looks.