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Cardo Systems Awards PowerSets, Cash Grants to Snowmobile Clubs

Cardo Systems recently awarded a snowmobile communications system and $300 grant to each of the following Snowmobile Association Clubs: Cherry Creek Sno-Goers (New York), Eastern Ontario Snowmobile Club (Ontario) and Lake Chelan Snowmobile Club (Washington).

Former Cycle World Publisher Larry Little Joins Marketplace Events

Marketplace Events, producers of consumer shows and events, recently announced that motorcycle industry veteran Larry Little has been named vice president and general manager, motorcycle group.

Kawasaki to Give Consumers Chance to Race Rickey Gadson

Kawasaki is giving four consumers a chance to race nine-time AMA Drag Bike Champion Rickey Gadson to win a 2012 Ninja ZX-14R. Kawasaki is asking potential contestants to submit an essay to www.kawasaki.com/zerotohero explaining why they should race Gadson in the “Zero to Hero” promotion, beginning Jan. 1, 2012.

Yamaha Donates $25,000 to Feed the Children, Celebrates Championships

Yamaha made its annual donation to the Feed the Children charity recently at its corporate headquarters in Cypress, Calif. Company officials presented two checks totaling $25,000 along with a truck load of donated items to the organization.

Suzuki Unveils 2012 Sportbike, Cruiser and Scooter Models

Suzuki recently unveiled its full 2012 motorcycle and scooter lineup, which includes updated and new models joining the recently introduced V-Strom 650 ABS and 2012 motocross and off-road motorcycle lines.

Charity Auction Winner Picks Up Yamaha YZF-R1 at Jay Leno’s Garage

The winning bidder of the auction for the special, one-off Yamaha GYTR-equipped YZF-R1 took delivery of his bike recently at Jay Leno’s Garage.

Michelin Motorcycle Launches Website for Dealers and Distributors

Michelin Motorcycle recently announced an innovative marketing-support tool for its tire dealers and distributors at www.michelinmotorcycle.com/dealer.

Suzuki Unveils 2012 Off-Road Motorcycle and ATV Lineup

Suzuki has taken the wraps off their latest off-road motorcycle, utility sport ATV and sport ATV lineup, with the new 2012 models joining the RM-Z and RM motocross line and the all-new V-Strom 650 ABS that were recently introduced for the 2012 model year.

Kenny Roberts to Ride Yamaha YZF-R1 at Laguna Seca, Bike Auctioned for Charity at Mecum

Yamaha recently announced a special opportunity for motorcycle enthusiasts around the world to bid on a one-of-a-kind YZF-R1 as ridden by “King” Kenny Roberts around the famed Mazda Raceway Laguna Seca circuit. This special GYTR-equipped R1 features a unique 50th anniversary Red/White paint scheme and many Genuine Yamaha custom performance accessories.

Suzuki Unveils 2012 Motocross Lineup With New RM450, 250 and 85 Models

Suzuki recently announced the arrival of its 2012 motocross lineup with the new RM-Z450, RM-Z250, RM85L and RM85 models. These new motocross bikes reflect development through Suzuki’s long history in Outdoor Motocross, Supercross, GNCC off-road and World MX1 series.

SEMA Expands Powersports Area

Buyers to see more comprehensive Powersports area at 2011 SEMA Show

High-Tech Motorcycle Accessories

Juice up your P&A sales with these high-tech accessories and gadgets.

Nolan’s Universal Bluetooth Kit MULTI

The MULTI is designed for helmets without an integrated communications set up. Simple and easy to install, the MULTI Kits adapt to different helmet models, and can be transferred from one helmet to another.

Kawasaki Selected Marque of the Year for 2011 AMA Vintage Motorcycle Days

The American Motorcyclist Association (AMA) has announced that Kawasaki will be celebrated as the 2011 AMA Vintage Motorcycle Days Marque of the Year, July 22-24, at Mid-Ohio Sports Car Course in Lexington, Ohio.

Mecum To Auction Norley Cafe Racer For Charity at Spring Event

Mecum Auctions will offer a 2011 Norley Caf

Kawasaki Launches Female Ride Day Promotion

Kawasaki is launching a $250 savings opportunity for purchasers in conjunction with International Female Ride Day. The promotion will run May 6-8.