Michelin Motorcycle recently announced an innovative marketing-support tool for its tire dealers and distributors at www.michelinmotorcycle.com/dealer.

Available now, Michelin Motorcycle tire dealers and distributors are able to access and download marketing and sales information anytime and customize the materials for their specific needs.

“This new site is a one-stop shop for Michelin tire dealers and distributors and, like the training site, will prove to be an important resource in the motorcycle tire industry,” said Casey Morris, marketing and communications manager for Michelin North America’s two-wheel division. “Michelin has been working to improve the quality and availability of materials to our retail outlets, and we are happy to continue to provide them the tools to increase sales of our tires.”

This online initiative follows the success of the dealer-training site at www.michelinmotorcycle.com/training, which debuted in February, following the introduction of their Pilot Road 3 sport-touring motorcycle tire.