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Most Values Trend Upwards In Preparation for the Riding Season

After the last couple of months in which values remained largely flat, February brought some movement to most, though not all, segments in the powersports market. One segment even shows almost exactly zero net change this month. First up, the segments showing losses are the ATVs and, somewhat surprisingly, the snowmobiles. ATVs are down -.4

AMA Vintage Dirt Track National Championship Series Kicks Off During Bike Week

The AMA Vintage Dirt Track National Championship Series kicks off its 2013 season on March 9 in Savannah, Ga. The first three rounds of the series are part of an extensive dirt-track program in southern Georgia and Florida during Daytona Bike Week, while the remaining rounds travel through Alabama, Illinois, New York, Ohio and Indiana.

Amsoil Signs On as Official Oil of Biketoberfest

As the official oil of some of the largest motorcycle rallies in the nation, Amsoil has solidified its brand presence by partnering with the Daytona Beach-based event, which will take place Oct. 18-21. The event draws nearly 125,000 attendees each year and features scenic rides, nationally known bands, artists, vendors and more.

Destination Dealership: Robison’s Cycle Sales

Being in business for 50 years in the same high traffic location goes a long way toward ensuring that your customers will continue to find your shop. That’s certainly an advantage for Joe and Angie Robison, longtime proprietors at Robison Cycle Sales on International Speedway Boulevard in Daytona Beach, Fla.

Clean Up Service Profits

Two Tricks To Increase Service Department Profitability

Inside Tucker Rocky

Tucker Rocky’s vice president of product development Brian Berney has the chops to take his bright ideas from the back of the napkin to the shelves in your dealership.

Transitions Optical and Bell Helmets to Sponsor Josh Herrin

Transitions Optical recently joined Bell Helmets to announce joint sponsorship of AMA Pro Road Racer Josh Herrin for the 2012 racing season. The sponsorship creates a unique collaboration between the two companies and one of the top talents in the premier professional motorcycle racing organization in North America.

AMSOIL Named Title Sponsor of WMDRA Sturgis Nationals

AMSOIL has signed an agreement to become title sponsor for the Western Motorcycle Drag Racing Association (WMDRA) Sturgis Nationals.

Triumph to Sponsor Jason DiSalvo Speed Academy

Triumph Motorcycles and Jason DiSalvo continue to build on their relationship with the British motorcycle manufacturer’s presenting sponsorship of the Jason DiSalvo Speed Academy. The two have worked together before with DiSalvo riding for Triumph’s former World Supersport team and currently piloting Latus Motors Racing’s AMA Daytona Sportbike entry.

KYMCO USA Joins Forces with AMA Pro Racing

KYMCO USA has announced a multi-year partnership with AMA Pro Racing as an official sponsor. The two entities will work closely together on a host of promotional opportunities to create brand awareness among AMA racing fans.

Easy Eddie’s in Huntersville, North Carolina

This dealer’s huge building includes a comprehensive parts department, a full service department with five lifts, a four-table pool hall, two stages for live music, an outdoor patio and two bars.

NEXX USA To Sponsor Impact Racing’s Jeremy Simmons

NEXX USA, a recent entry to the American helmet market, has entered into an agreement with Impact Racing rider Jeremy Simmons to provide helmets and support for the 2012 road race season.

Georgia May Use Fed Grant For Motorcycle Checkpoints During Bike Week

For the second consecutive year, the American Motorcyclist Association (AMA) is cautioning riders traveling through the state of Georgia that the Georgia State Patrol (GSP) may mobilize several motorcycle-only checkpoints (MOCs) before, during and after Daytona Bike Week.

Triumph Named Title Sponsor of Big Kahuna Triple Crown

M1 PowerSports recently announced Triumph Motorcycles as the title sponsor of the Big Kahuna Triple Crown, three premier AMA Pro Road Racing events on the series’ 2012 calendar.

Arlin Fatland’s 2 Wheelers in Denver, Colo.

Longevity is only half the story. 2 Wheelers has been at the same location for over 40 years, weathering neighborhood changes, economic ups and downs, and motorcycling’s boom times and downturns.

Custom Harley to be Raffled During Bike Week to Benefit MDA

A special customized 2012 Street Glide motorcycle will be the featured prize of the Harley-Davidson 2012 Daytona Bike Week Motorcycle Raffle to benefit the Muscular Dystrophy Association (MDA).