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Harley-Davidson Announces 2014 Sturgis Rally Plans

Harley-Davidson is kicking off the 74th Annual Sturgis Motorcycle Rally in the Black Hills of South Dakota with a full arsenal of activities and events that will electrify all motorcycle enthusiasts. The highly anticipated rally runs from Saturday, August 2 through Saturday, August 9.

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Harley-Davidson is kicking off the 74th Annual Sturgis Motorcycle Rally in the Black Hills of South Dakota with a full arsenal of activities and events that will electrify all motorcycle enthusiasts. The highly anticipated rally runs from Saturday, August 2 through Saturday, August 9.

 

With activities, rides and demos scheduled throughout the week, Harley-Davidson created a free mobile app to help attendees navigate all the action. Harley-Davidson will also showcase Project LiveWire, Harley-Davidson’s first electric motorcycle, along with its brand-new Street 750 motorcycle.

“This year’s Sturgis Rally is set to be the biggest one yet,” said Kris Schoonover, Manager of Event Strategy and Execution at Harley-Davidson. “We’ve got a packed schedule of events and entertainment all week long. Sturgis riders will have the chance to provide feedback on Project LiveWire and check out our brand-new Street 750, which is available at dealers now. We’re confident our fans won’t be disappointed.”

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To help navigate the full week of Harley-Davidson activities, attendees can download the new free H-D mobile Sturgis event app. The app features the complete Harley-Davidson Sturgis event schedule, maps, H.O.G. experiences, a dealer locator, plus optional push notification updates with the latest info riders need to get the most out of Sturgis. Fans can search H-D Events Sturgis on iTunes or GooglePlay to download the app, and use #sturgis to share their experiences.

 

Harley-Davidson also will rock two different event locations during the Sturgis Motorcycle Rally – Black Hills Harley-Davidson (I-90 Exit 55, north of Rapid City) and 3rd & Lazelle Street (Downtown Sturgis) – where fans can enjoy a variety of free activities and entertainment.

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Black Hills Harley-Davidson:

·          Harley-Davidson Motorcycle Test Rides

·          Harley-Davidson MotorClothes

·          H-D1 Fit Shop

·          Project LiveWire

 

3rd & Lazelle Street:

·          Project LiveWire

·          New Motorcycle Stunt Show

·          Weber Mobile Grill Academy

·          Craftsman Garage Station

For a complete listing of Harley-Davidson events at the 2014 Sturgis Rally, download the new mobile app or visit www.h-d.com/sturgis.

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