Airbag-Equipped Harley-Davidson Smart Vest Offers Advanced Protection
Powered by D-air from Dainese Technology and sized for men and women.
Octane Redefines Powersports Lending With Dealer Portal 2.0
Dealer partners can deliver an even faster, easier financing experience for their customers.
Iron Pony Motorsports Acquires Honda/Suzuki/Can-Am of Jackson
The company expands its footprint in Ohio.
2025 Full-Size Polaris RANGER Lineup
Polaris brings back fan-favorite RANGER CREW XP 1000 Waterfowl Edition and announces RANGER CREW XP 1000 NorthStar Texas Edition.
2025 KTM SX and SX-F
KTM takes rider connection to the next level.
MAP Services Corp. Adds 13 New Brands to Portfolio of Clients
MAP Services leverages AI to enforce MAP policy and monitor compliance.
Turn 14 Powersports Names Matthew Sturdevant as Director of Brand Management
Sturdevant will oversee the company’s 12 brands.
Synchrony Partners With BRP to Provide Retail Financing Options in the U.S.
Synchrony to offer consumers flexible financing on powersports products.
The Future of Buying: Navigating Powersport Consumer Trends
Insights into a study on the future of powersport shopping.
Indian Motorcycle Dealers Ranked Highest in 2024 Pied Piper Internet Lead Effectiveness Study
The industry’s average performance declined; increased use of texting was offset by lower speed and quality of email and phone responses.
FIN Provides Realtime Tracking to Police, Recovers 2023 Kawasaki Motorcycle
After sitting for several hours in what appeared to the be the interior of a residential property, the motorcycle started moving.
Apparel Pro: Embracing the Elements With Waterproof Motorcycle Jackets
Various styles of waterproof jackets are available for every type of customer.
Segway Powersports Adds 2 Regional Business Managers and Field Marketing Manager
Shea Fouchek and Stephen Schoen will fill regional business manager roles, with Jake McGeorge tapped for the new field marketing manager position.
onX Offroad Named Official Mapping Partner of 2024 AMA U.S. Hard Enduro Series Championship
onX Offroad will help elevate the rider and spectator experience for each round of the USHE series with easy-to-find course routes and spectator viewing locations throughout the season.
Indian Motorcycles Introduces the New Evolution of the Scout
The all-new 2025 lineup delivers a unique combination of iconic American design, legendary balance of power and control, and new rider-centric technology.
Vmoto Soco Becomes Vmoto: A Unified Brand for All Group Products
Vmoto Group announces a significant rebranding operation for its products.
