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Beasley Honda

You voted, we listened. We’re proud to present this year’s Dealership Superstar: a powersports enthusiast who’s been a regular at his dealership since age 4.

Stride On!

Shaping future motorcyclists … one baby step at a time.

President Signs CPSIA Amendment into Law, Ending Ban on Youth OHVs

President Obama has signed H.R. 2715 into law, putting an end to an unintentional ban on youth ATVs and off-highway motorcycles that has lasted for more than two years. The new law amends the Consumer Product Safety Improvement Act (CPSIA) to categorically exclude youth ATVs and dirtbikes from the lead content provisions.

Lead Testing Requirement For Youth ATVs Delayed Until November

The Consumer Product Safety Commission (CPSC) has decided to hold off on requiring third-party testing and certification of youth-sized all-terrain vehicles (ATVs) for lead content until Nov. 27, 2011, the All-Terrain Vehicle Association (ATVA) reports.

Heads Up!

Will Indy Helmet Highlights Offset Industry Low Lights? Random Musings From A Brain-Dead Observer

Inside the Industry

S&S to celebrate 50th . . . BMW buys Husky . . . Electric UTV

Dressed For Thrills

Sportbike Gear Guide — Photos by Joe Bonnello

Big Boxes and Mass Merchandisers

The affects of the big box chain stores selling ATVs, minibikes and dirtbikes.

Higher Education

What you don’t know really can hurt you… How does a dealer find out what is really going on?