Anticipating Improved Retail Sales in 2017
Our latest survey of powersports dealers indicates that the retail sales environment remained weak in November. The general theme in the marketplace is that consumer interest was focused on model year 2016 products with large incentives. While the amount of 2016 units on showroom floors were nearly depleted by month end on many models, we
Leader Motorcycle Ultra-Swivel Diamond Mount
The Ultra-Swivel features Leader Motorcycle’s patent-pending connector that provides unlimited positioning ability (right/left or up/down). It is so sleek and slim, you’ll hardly know it’s there. All components are aluminum and stainless steel so they’ll never rust or break.
Citi Retail Services and BRP Announce New Financial Services Agreement
Citi Retail Services has announced it has signed a long-term financing services agreement with BRP. This new relationship will leverage Citi Retail Services’ experience as a trusted organization in providing private label credit card services to help BRP expand its retail services for customers.
’16 was not so Sweet, but ’17 Could be Better
[dropcap]F[/dropcap]or most motorcycle and powersports dealers, 2016 was anything but sweet. In fact, we would venture to say that it was a year most dealers would rather forget. Much of the volatility that plagued the end of 2015, carried over into 2016 and pressured not only sales, but more importantly, weighed on profits. Issues that
BRP Opens New Training Institute at Wisconsin Manufacturing Facility
Earlier this month, BRP opened a state-of-the-art technician training institute within its Sturtevant, Wisconsin manufacturing facility. This new institute will train dealers and their employees to maintain and repair all BRP vehicles, engines and accessories. Alain Villemure, vice president and general manager of BRP’s Marine Propulsion Systems division and Martin Soucy, vice president of its global
Retail Sales Environment Remained Sluggish in September
[dropcap]O[/dropcap]ur latest survey of powersports dealers indicates that the retail sales environment remained sluggish in September. The general theme from the market place is that consumers are being cautious with their spending and are often compelled to make a purchase only when heavy incentives are included. Perhaps the best example of this consumer behavior comes
TrakMotive 2017 ATV-UTV CV Axle Catalog
TrakMotive has announced the release of its new comprehensive 2017 ATV-UTV CV Axle catalog. Featuring more than 5,400 ATV, UTV, and Side-by-Side applications, this new catalog illustrates the increasing scope of the TrakMotive CV Axle product lines.
Houser Racing’s GNCC XC1 Pro Rider Cody Miller Wins Championship
Houser Racing manufactures innovative parts for ATVs and UTVs. With that in mind, Hunter and Cody Miller turned to Houser for racing parts to compete in the 2016 GNCC Series aboard BRP’s Can Am Maverick.
Fourth Annual AIMExpo Welcomed Largest Number of Consumers to Date
Last month, the Fourth Annual American International Motorcycle Expo bid farewell to its founding host city of Orlando, Florida, capping off a memorable tenure inside the Orange County Convention Center (OCCC) that included a record number of consumer attendees.
End of Summer Leaves Industry Sluggish
[dropcap]O[/dropcap]ur latest survey of powersports dealers indicates that the retail sales environment in the powersports industry was sluggish in August. While dealers received a lift in traffic early in the month from end-of-the-year sales promotions, consumer traffic trailed off as the month continued. As a result, dealers were not able to materially improve their inventory
BRP Announces New European Market Management Structure with VP Hire
BRP recently announced a reorganization of the general management of its Global Sales and Consumer Experience division as well as a new organizational structure for the management of its activities in Europe. Sandy Scullion has been named vice-president and general manager, BRP Global Sales and Consumer Experience. Scullion is now a member of the company’s Management Committee
Take A Ride With DragonFire Champ Corry Weller
Here is your chance to accelerate to RacePace with newly crowned TORC champ Corry Weller at the Off-Road Expo this weekend. DragonFire’s ride-alongs are back, along with some cool swag and 2017 catalogs hot off the presses.
BMW And Honda Dealers Ranked Highest For Response To Internet Inquiries, Says New Pied Piper Survey
BMW and Honda dealerships ranked highest in the 2016 Pied Piper PSI Internet Lead Effectiveness (ILE) Motorcycle Industry Study, which measured how motorcycle dealerships responded to customer inquiries received through dealership websites. Study rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to dealership sales success.
CoverMax Covers for Can Am Spyder and Polaris Slingshot
Keep your Can-Am Spyder and Polaris Slingshot safe from the elements with the new line of covers from CoverMax. Part of the Tucker Rocky | Biker’s Choice House of Brands, these new covers offer Can-Am and Polaris riders more options when it comes to protecting their vehicles.
Making Waves & Blazing Trails at Club BRP 2017
BRP’s three-pronged strategy for capturing untapped customers Three words summed up Club BRP 2017, BRP’s global dealer meeting held in Orlando in late August: Defiant. Precise. Powerful. While there were many new products and programs presented at the Orange County Convention Center (coincidentally held in the same North Hall that the AIMExpo is occupying in
Growing Side-by-Side Segment Features Expanded Presence at AIMExpo
For 2016, AIMExpo’s showcase of the side-by-side segment will be stronger than ever thanks to enhanced features at AIMExpo Outdoors!, along with key aftermarket brands, including High Lifter Products as the latest side-by-side exhibitor at the event.
