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UTV Market Still Being Driven by Innovation

In our opinion, the intensity of promotions across the UTV universe has caused the UTV/ATV price gap to narrow to never-before-seen levels, which is driving incremental cannibalization to the UTV market.

Oh, The Places You’ll Go: ARGO Continues to ‘Go Anywhere’ by Launching an ATV lineup

“It’s the most fun you’re going to have under 25 mph,” says Brad Darling, president of ARGO, speaking about ARGO’s XTVs. The ‘Go Anywhere’ extreme terrain vehicle manufacturer was back again this year with a new ride-and-drive event at ERX Motor Park located outside Minneapolis. Following its event last year in Austin, TX, where ARGO

It’s Almost Go Time In Columbus!

It’s just about go time in Columbus! It was a bold move by the folks at Motorcycle Industry Council (MIC) to move the AIMExpo to the Midwest, but judging by the number of exhibitors participating and excitement surrounding this year’s show, it’s going to be “YUGE,” believe me.

AIMExpo Show Floor 95 Percent Sold Out with Most OEM Exhibitors to Date

With less than two months until opening day, the American International Motorcycle Expo (AIMExpo) will welcome a record number of exhibiting original equipment manufacturers (OEMs) in its debut at the Greater Columbus Convention Center in Ohio, from September 21-24.

Trikes: An Idea Whose Time Has Come

The three-wheeled motorcycle concept came out two years before Karl Benz was credited with creating the automobile. However, they have more or less been relegated to a small niche market within the industry.

Slight Uptick in Retail Sales Environment

Our latest survey of powersports dealers indicates that the retail sales environment improved sequentially in the month of April. It appears that after starting off slowly (in part due to unfavorable weather conditions), sell-through trends picked up as the month progressed and comparisons eased (lapping the Polaris stop-sale last April). Now that Can-Am’s Maverick X3

BRP Motorcycles: Recall 2017 Can Am Spyder RT

Bombardier Recreational Products Inc. (BRP) is recalling certain 2017 Can Am Spyder RT motorcycles. Due to a manufacturing error within the headlight assembly, the headlight may shine too high when on the low beam setting.

Lower Priced Units Remain In Demand

Our latest survey of powersports dealers indicates that the retail sales environment remained weak in March. The general theme in the marketplace is that consumer interest was focused on lower-priced ATV units and utility products from Can-Am, Polaris and Honda. In the recreational market, Can-Am’s Maverick X3 Max was a major topic of discussion as

BRP Returns to AIMExpo for Third Consecutive Year

Boasting a diverse range of products extending across three unique brands, dealers will have the opportunity to get an up-close view of the newest 2018 models, products and accessories for a variety of segments. BRP will also unveil products that will make their public debut in Columbus.

Lower Priced Units Remain Consumer Focus

Our latest survey of powersports dealers indicates that the retail sales environment remained weak in February. The general theme in the marketplace is that consumer interest was focused on lower-priced ATV units and utility products from Can-Am, Polaris and Honda. In the recreational segment, Polaris’ heavily discounted RZR 1000 models were a topic of conversation,

Dealers Upbeat Early in 2017

Our latest survey of powersports dealers indicates that the retail sales environment remained weak in January but improved sequentially. The general theme in the marketplace is that consumer interest was focused on utility products and Maverick X3 models depending on the region. On the utility side of things, we believe there was some incremental sell

Cernic’s Cycle World

The fans are out of their seats screaming. It’s the last lap and the two frontrunners are swapping the lead like madmen. Round the last turn, taking some air on a whoop, the checkered flag is just ahead… and the guy with the Cernic’s decal wins by a wheel. Although this is only an amateur

Goodbye 2016, Hello 2017

Our latest survey of powersports dealers indicates that the retail sales environment improved sequentially but on balance remained weak to close out the year. For many powersports and motorcycle dealers, the end of 2016 couldn’t arrive soon enough, as end-markets were choppy and consumers were generally more price sensitive than at any point since the

Anticipating Improved Retail Sales in 2017

Our latest survey of powersports dealers indicates that the retail sales environment remained weak in November. The general theme in the marketplace is that consumer interest was focused on model year 2016 products with large incentives. While the amount of 2016 units on showroom floors were nearly depleted by month end on many models, we

Leader Motorcycle Ultra-Swivel Diamond Mount

The Ultra-Swivel features Leader Motorcycle’s patent-pending connector that provides unlimited positioning ability (right/left or up/down). It is so sleek and slim, you’ll hardly know it’s there. All components are aluminum and stainless steel so they’ll never rust or break.

Citi Retail Services and BRP Announce New Financial Services Agreement

Citi Retail Services has announced it has signed a long-term financing services agreement with BRP. This new relationship will leverage Citi Retail Services’ experience as a trusted organization in providing private label credit card services to help BRP expand its retail services for customers.