The Sit On
Use the “Sit On” to get the customer emotionally involved and experiencing feelings of ownership.
Inside the Industry
S&S to celebrate 50th . . . BMW buys Husky . . . Electric UTV
Performance Tracking
Identify areas of improvement and improve forecasting by tracking the key steps within the sales process.
Shaken Or Stirred?
Like a martini, a high-performance sales team requires mixing things up.
Dressed For Thrills
Sportbike Gear Guide — Photos by Joe Bonnello
Tomorrow May Rain, So Today I’ll Follow The Sun
Rain is inevitable… riders have to be prepared to make a bad situation as good as possible. Proper rain gear is the answer.
Sales Department Presentation/Demonstration
Dr. Nikki teaches how to build value by providing the customer with key features and benefits.
Relative Vs. Absolute
Maybe running a successful dealership really is rocket science?
V-Twin Expo Preview
A seminar for the small independent dealer: How To Compete With The Big Boys … And Win.
Why Don’t They Do It, Part II?
What you might do when people don’t seem motivated to perform as requested.
Red Flag!
If your dealership is considering taking on a line of Chinese powersports products take care!