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Yamaha Wraps Up Trade-In Program Aimed to Garner More Buyers

In June, the manufacturer launched a rather unique, one-month-long trade-in allowance promotion aimed at encouraging owners of any brand of personal watercraft to trade up to a new 2012 or 2013 WaveRunner.

The Buzz About Electric Motorcycles

Would-be players have come and gone, but the corner has finally turned and electric motorcycles are now a viable alternative for powersports dealers.

Making the Most of Your Auction Experience

From live auctions to online bidding, the world of auctions can be a valuable asset to you and your business.

Service Manager Pro Launches Service Interval Guide

This additional function to Service Manager Pro allows a service writer to pick a specific year, make and model motorcycle. Once the service writer selects the vehicle, they can then view the entire OEM recommended service intervals. With just a couple clicks of a mouse, the service writer can print a checklist based on what the OEM recommends for the specific mileage and month intervals that the consumer is showing on their odometer.

November 2012 Sales Department Performance

In this article, we’ll review November 2012 year-to-date total store and sales department numbers. Since December’s year-end data is not yet available, this will provide a snapshot of how 2012 is turning out as compared with last year. We’ll compare a good-performing metric 20-group with the National Norm (NN) numbers and the averages for the

FlyBoard Looks To Sign Up North American Dealers

Water-jet-propelled human flight is a hot topic in recent years, but FlyBoard aims to be different by keeping the price dramatically lower than its competitors. One way in which that is possible is that FlyBoard uses a customer’s existing PWC.

RoadLoK Offers New Dealer Rebate Program

RoadLoK is the only locking system on the market that becomes a permanent part of the bike by locking the fork and wheel. The program is designed to help dealerships earn extra revenues and educate customers about its patented product.

Parts, Garments and Accessories Department Benchmarks

In this column, we’ll compare March PG&A department data from one of our metric dealer 20-groups against the national norm numbers (overall averages for all our metric 20-groups) and the average of the top 5 performing dealers in each category.I prefer to start out with some of the total store data, so you can get

PR Pays Off at Berkeley Honda Yamaha

Berkeley Honda Yamaha, located near San Francisco , Calif., has parlayed a combination of off-road racing expertise and uncommon customer service into a long-term success.

Take on Touring: Rake it in with Rentals

As a powersports dealer, you sell the American dream, but why not offer it up as a limited time opportunity through a rentals program?

ZAP Jonway Plans Limited Edition ALIAS for Fourth Quarter 2012

ZAP Jonway, a designer and manufacturer of new energy and electric vehicles (EVs), says it is planning production of the ALIAS, ZAP’s highly anticipated sports EV, for the fourth quarter of 2012.

Top Tips to Prepare for the 2012 Selling Season

As you prepare to embark on the 2012 selling season, let’s take a look back on some of the top tips and quips we’ve shared in the Best Operators Club this year.

Viper Names Western Colorado Motorsports, MBL Motorsports Initial Gold Dealers

Viper Motorcycle Company announced recently that it has signed Western Colorado Motorsports, DBA Aspen Valley Harley-Davidson & MBL Motorsports DBA, Harley-Davidson of Palm Beach as its initial 2012 Gold Dealers.

Zero Expands to South America with New Brazilian Partner

Zero Motorcycles recently announced the expansion of its South American sales and distribution operations with the addition of Grupo Izzo. The new Zero S, DS and XU models are now available for demo rides and additional models are expected to arrive later this year.

Ride West: Seattle, Wash.

How Ann and Keith Thye turned their love of BMW into a booming business.